Friday, September 5, 2014

http://www.quicklogic.com/platforms/sensor-hub/al3s2/


I will go over the material here...

what do you get with the greater compute capacity?

12 axis....nice so it can do Indoor location. That's very important and we can expect the catalog one of the months.

In Roth it was mentioned a wearable with Ird or a wearable with LED service light. So a foreshadowing that we may see these one day soon?

http://www.eetimes.com/document.asp?doc_id=1323779&_mc=RSS_EET_EDT



QuickLogic's Sub-150µW Smartphone/Wearable Sensor Hub

9/4/2014 06:22 PM EDT 
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The


 snip from QUIK 10Q filed June 29



. The

19


Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations — (Continued)

most recent example of a Catalog CSSP, announced during early 2014, was an Android KitKat compatible, context aware, ultra-low power sensor hub. We are placing a greater emphasis on developing and marketing Catalog CSSPs in the future.



S2 Gesture & Context Catalog CSSP


and a few snips from earlier material


As embedded wireless devices and mobile platform applications become more sophisticated, the management of sensor inputs has become of critical importance. Typical of the complexity of this task is the nature of the user interface on mobile phones, where capacitive touch 2D user interfaces are being superseded by a range of3D sensor applications designed to allow the device to identify gestures and recognize what they mean.

Coming soon will be the ability to identify the location of mobile devices in buildings by a variety of wireless sensors. 


So we can expect a catalog CSSP to cover indoor location.  It will take time and I will track along.

Context and gesture is a a great addition to the catalog.

Anything from Roth? I like the new sensors they have added to 7, heart rate.

slide 8 the algorithm page anything new?

they have added a few gestures and others we did not know about. But its a nice connection of items
and a wearable that is based on these will be pretty good.







Thursday, September 4, 2014


Location Is Everything, As Mobile Ad Startup xAd Raises $50M Led By IVP

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xAd, a mobile ad startup that specialises in serving media specific to a user’s location, is today announcing $50 million in funding — significant not only for the size of the round, but also for the context around the money coming into its coffers.
xAd is already profitable, growing fast, wasn’t in the market for raising financing (it has “several million dollars in the bank already,” its CEO says), and doesn’t even have any plans for what it will do with it.
It seems that the main interest for now is to pad out xAd’s nest egg for what will come ahead. “Location has the potential to become the next multibillion dollar business,” xAd CEO Dipanshu Sharma tells me.
The idea is that location-based advertising, fuelled by the usage of smartphones and other portable, connected devices, will follow the same trajectory that search has had in advertising, and xAd wants to be the leader in it. Today, it already serves ads that cover 40 billion impressions per month across some 7 different ad networks, Sharma tells me.
The funding round — a combination of debt and equity financing led by Institutional Venture Partners (IVP) with significant participation from existing investors Emergence Capital and Softbank Capital, as well as Silicon Valley Bank — comes in the wake of acquisition offers and approaches from other VCs.
IVP’s approach stood out partly for the valuation that they attached to the offer, according to Sharma. He is not divulging names of interested parties, or the size of his company’s current valuation, except to say that it compares favorably to those of other ad-tech companies that have gone public. (However, that’s a pretty huge spread. Criteo’s market capitalization, for example, is $2.17 billion, while Marin Software is at$289 million.) Meanwhile, Venturewire puts the valuation at $250 million.
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The mobile ad market — which was worth nearly $20 billion in revenues in 2013, according to the IAB — has seen a lot of activity of late, focusing not so much on building inventory but in fine tuning the mobile ad experience with more intelligently targeted ads, and ads that are more media rich.
That has seen companies like Twitter andFacebook, which make more money from mobile than desktop advertising, invest in technology to improve how they serve ads; and companies like Opera acquire companies focusing on areas likemobile video, to help them tap into the bigger amount of ad dollars that brands are spending on mobile ad campaigns.
xAd adds another twist to the mix: serving ads to users to coincide with their location.
This is something that many companies have tried to tackle over the years (other names include biggies like Google but also Placecast, Skyhook Wireless, Verve, JiWire, as well as efforts from mobile carriers and public WiFi providers and many more), and indeed the opportunity for location-based ads alone is sizeable: nearly $5 billion in 2014, and over $15 billion by 2018 in the U.S. alone, according to BIA/Kelsey.
What xAd is offering that it says makes it different and better is a technology platform that not only lets companies tailor ads to location, but then monitor the analytics behind how well those campaigns work.
It’s the platform aspect that interested IVP. “We get very excited about companies using tech rather than sales teams to grow,” Dennis Phelps, a general partner at IVP who is joining xAd’s board, told me.
The platform aspect also lets the company scale more easily, he points out. xAd claims to be the first U.S.-based hyperlocal mobile advertising technology platform to expand globally. “Our business is growing very fast and doubling over last year,” says Sharma. Outside of the U.S., xAd is now live in Germany, the UK, Canada and India and about to go live in China and France.
The other interesting thing is that xAd, as a platform, powers quite a lot of other services, and so its business is not entirely dependent on how it exists as a standalone entity. When xAd first started out its approach was direct-to-market, Sharma recalls.
“We started out looking at SMBs, but they are tough. They don’t care if you are Foursquare or Aol or Facebook, they just want the [customer] lead. That’s why Google has been so effective,” he says.
They stayed focused on SMBs until 2012, he says, and while xAd continues to serve SMBs, in 2012 it launched a new service, offering solutions for national brands. Today they serve over 300 of these, and that’s when the revenue growth really started to take off, he says.
xAd also offers back-end technology for location-based services to a number of third parties. “We’re mostly the platform provider in this and other situations, where advertisers and doing programmatic buying and third parties are using our APIs,” he says.
As one example, when xAd came to the UK, it partnered with companies like Thomson Local that were already working with businesses to grow their mobile advertising. “We launched in the UK with 60,000 advertisers,” he says.
That’s, so far, without launching anything around some of more buzzy terms you’ve heard associated with location-based marketing and advertising in recent times. In other words, no plans announced yet for working with iBeacons or near-field communications.
While there has been a lot of consolidation in the mobile ad space, xAd has so far stayed out of it, both on the side of being a buyer or getting bought. That’s not to say that it won’t at some point, though. “Potential acquisition offers have been there, but nothing that we have taken seriously,” says Sharma. “We have something that is special, and we are solving real problems and we want to go for it.”
On the other side, he acknowledges that there are a lot of companies out there that are looking to get acquired because they lack the scale for decent returns as standalone businesses, and funding is “drying out.” On top of that, with the rise of ad tech, there is an argument to be made, he points out, for solutions that really are better sitting alongside other services, rather than standalone businesses (which goes back to that ever present question of whether a startup is a platform or a service).
So far, though, he says xAd has yet to find a suitable property that, in his words, works out to “One plus one equals three.”
“A lot of companiess come to us, ” he says, but if xAd makes an acquisition, “it will have to be more than just an incremental improvement.”
Prior to this most recent round, xAd had raised $24 million in three rounds of funding.

Monday, September 1, 2014


Here is my Mon morning holiday reading. 


Integrating sensor fusion into embedded designs

JUNE 09, 2014


Commentary,  this is a KEY shift, so at the same time that sensor fusion happens the touch screen will get replaced with 3D sensors for gesture recognition-hence the jobs at QUIK on Gesture......17 yrs min experience there.
It is also becoming commonplace for advanced smartphones to also collect information on location using GPS signals and determine device orientation and status from information gathered by integrated 3D MEMS position detectors.
Coming soon will be the ability to identify the location of mobile devices in buildings by a variety of wireless sensors. And with the current enthusiasm about the Internet of Things, consumer device makers are thinking about a whole range of wearable electronic devices and home network sensor apps that collect information about their environment and send it back to a smartphone for analysis and interpretation.
The challenge for developers of the embedded subsystems will be how to manage the massive amounts of sensor information coming in and interpreting it as to context, orientation as well as other factors, and making decisions based on that input. But where on the average 2D touch screen smartphone of a few years ago the designer only had to worry about ten or so sensor inputs, the new application environments will require the ability to manage hundreds of such sensor data streams.


commentary,  wow, this snip the new application environments will require the ability to manage hundreds of such sensor data streams.

He does not mean the smartphone will go to hundreds of sensors, rather hundreds of different fusions from the sensors on a device. 

Rich Collins, author of “Sensor fusion enables sophisticated next-gen applications," says that to achieve this, developers will have to pay much more attention to more sophisticated sensor fusion methods and algorithms to handle the workload.
In the view of RTI's Supreet Oberoi, author of "Sensor fusion brings situational awareness to health devices," if this fusion can be achieved and it is possible to consolidate and integrate this data in real time, "we have opportunities to develop new suites of smart applications that can change the way we manage our health, drive our cars, track inventory--the possibilities are endless."
But he cautions that it will require several new technologies to make this happen, including fusion techniques for acquiring and organizing information and algorithms for situational awareness that will "make the system as a whole and the device acquiring and using that data aware of the specific environment in which that data is to be used."
Fortunately, a lot of work has been going on to come up with techniques you will need to explore this new application area. Included in this week’s Tech Focus newsletter are a number of recent design articles, technical journal articles, and conference reports on sensor fusion in smartphones, robotics, and wireless sensor collection. In addition, there are a number of other articles that I have found useful in providing a context for this new trend, including:
This is an exciting area that greatly expands the opportunities and challenges available to designers of embedded systems, and I will be tracking its developments, looking for papers and conference presentations that provide new tools and techniques to speed up and simplify the process. I also look forward to your contributions to this topic, including comments here and as design articles and blogs you may want to contribute on the tools you have found helpful, new ways to use them, and what new techniques for sensor fusion you have found effective.
Personally, I look forward to the capabilities sensor fusion will add to mobile phones and consumer devices (such as MP3 players) that enrich my life, not to mention the medical devices (such as glucose testers) upon which my life as an insulin-dependent diabetic depends. And a device I can attach to my key ring so my lost keys are findable.
In previous blogs, I have complained that the only portable electronic device I can be reasonably sure of finding is my cell phone, because I can call it up from my house phone and listen for the ring to tell me where it is.
Forget that solution for my MP3 player and my glucose meter, because I can’t call them up. I often put my MP3 down and then can’t find it for as much as a week. So I have several MP3 players - and several glucose testers – stashed in strategic places around the house, so an alternative is available until I find the original.
And then there are the many TV remote controls I have lost and am still finding hidden under chair cushions and in various nooks and crannies in my home.
The optimist in me says that the with device location and monitoring capabilities that sensor fusion technologies will bring to ordinary things in my life, I will be able to stop buying duplicates of everything portable, wireless, and untethered.


This is a good read.. here is the snip I will put by itself.

But he cautions that it will require several new technologies to make this happen, including fusion techniques for acquiring and organizing information and algorithms for situational awareness that will "make the system as a whole and the device acquiring and using that data aware of the specific environment in which that data is to be used.


QUIK is allocating their fintite $$ to hire veterans to do exactly what this author says needs to happen...does QUIK have any little advantage over the others working on this?

Perhaps its this one..SIlicon Labs has been touted as a winner in the IoT and they have an MCU they want for that segment...let's look at their blog on it


How are the MCU folks marketing themselves for wearables….
Official Blog of Silicon Labs
Writing about energy efficient embedded systems and microcontroller design
Low-Power Embedded Design Tips for Wearables
siliconlabs / August 1, 2014
Wearable devices, from smart watches to portable health and fitness trackers, are changing many aspects of our daily lives. A successful wearable device must deliver the right combination of price, performance, functionality and battery life, as well as a unique look, feel and behavior to differentiate itself from its competitors.
To reduce the microcontroller’s impact on the wearable platform’s energy budget, it is important to minimize the frequency and duration of any task that requires it to awaken from a low-power sleep mode.
    One of the primary ways to optimize a low-power embedded design is to find an MCU offering the lowest sleep mode that still provides adequate response to real-time events.
    Most MCUs using the ARM Cortex®-M processing core support multiple sleep modes.
Powering some of today’s hottest wearable products such as the Misfit Shine and the Magellan Echo smart sports watch, our EFM32 Gecko microcontroller family uses standard 32-bit ARM Cortex®-M cores combined with an energy-optimized set of peripherals and clocking architecture.
The EFM32 architecture has been designed from the ground up specifically for energy-sensitive applications. The architecture features a range of power modes that enable developers to achieve the optimal energy efficiency required by wearables.
Sleep/Standby (Known as EM1 mode for EFM32 MCUs) – Enables quick return to active mode (usually via interrupt) at the expense of slightly higher power consumption. In this mode, power consumption for EMF32 = 45 μA/MHz; typical equivalent 32-bit MCU = 200 µA.
Deep Sleep – (EM2 mode for EFM32) – Leaves the MCU’s critical elements active while disabling high-frequency system clocks and other non-essential loads. In this mode, power consumption for EMF32 is as low as 900 nA; typical equivalent 32-bit MCU = 10 μA to 50 μA.
Stop – (EM3 mode for EFM32) A deeper version of Deep Sleep Mode that enables further power savings while retaining limited autonomous peripheral activity and fast wakeup. In this mode, power consumption for EFM32 = 0.59 μA; typical equivalent 32-bit MCU = 10 μA to 30 μA.
Off – (EM4 or shutoff mode for EFM32) – This “near-death” state preserves the minimum compliment of functionality needed to trigger wakeup from an external stimulus. The energy savings comes at the cost of significantly longer wake-up time. In this mode, power consumption for EFM32 = 20 nA (420 nA with RTC running); typical equivalent 32-bit MCU = 1.5 µA.
Backup Battery Mode – A unique EFM32 feature that offers an attractive alternative to Shutoff Mode, preserving a few more critical functions and enabling much faster wake-up.
For additional wearable design tips, read out whitepaper: “Winning Design Strategies for the Wearables Market”
To see some of these wearables in action, watch our video on smart wearables featuring Silicon Labs technology.
So its very recent and almost all the talk is how to reduce the functioning of the device to some penumbral state, an induced coma of varying levels,
It won’t know where you are or what you are doing, it’s unconscious in a deep coma, but its in wearables now.
So there is a link to the things that QUIK speaks of-Context and Location and to determine that the device has to be on- not in a coma?

So some devices that use Si Labs wearable MCU will use slight of hand and maybe leave one sensor on and the thing will be asleep, not fusing any data from the other 10 or so sensors, it won't know where you are, or what the context is.
QUIK will not focus on slight of hand, they will enable a wearable that is NOT in a coma, is fusing the data from many sensors all the time, it will know the context and where you are?  QUIK can focus its algo talent to the ideal of always on context and location while others focus $$ on slight of hand, or just one sensor on.
 This may be a crucial difference?

I will put this snip up also.

Sensor fusion is not limited to a 9-DoF solution. For example, if we include one additional sensing quantity, it becomes a 10-DoF (or 10-ASF) solution. A good example of this would be adding a location sensing inside buildings to the 9-DoF solution. That can be done by adding barometric sensing for altitude. Having a barometer enables altitude detection between floors since pressure changes with altitude at the rate of about 10 Pa/m (in average there is about 3.5 meters between floors). So, the 10-DoF includes a 3D-accelerometer, 3D-gyro, 3D-magnetometer and barometer.


Figure 1: 9-Axis Sensor Fusion System (Microsoft – Supporting Sensors in Windows 8)

Why stop there? Even more sensing quantities can be added in which case the sensor fusion solution becomes an m-DoF solution, where ‘m’ stands for ‘multiple’ and it can be greater than 10. Why not have your own private lab at you fingertips and check the level of your blood sugar or cholesterol when you need it? It is not unfeasible anymore to see new smartphones, tablets, ultrabooks and PCs with universal sensor hubs that can accommodate many applications. Freescale has already demonstrated a 12-DoF solution that includes a 3D-accelerometer, 3D-gyro, 3D-magnetometer, a barometer, a thermometer, and an ambient light sensor. The m-DoF solutions will be the way of the future.


So we can track along and see if QUIK is ultimately working toward the m-DOF?

Implications for a catalog item?
 yes, a lot of implications.

1.  Expect a 10 axis catalog for indoor location, as the TAM is so big.

2.  Maybe a 10 +2 so that the catalog + model has stuff to do, they can have the 10 axis indoor location and then add the custom stuff on top.

so the catalog items will be BIG stuff that form the pillars, such as context and 10 axis indoor location, that will help support the catalog + with things that go on top.