To my closer friends who read here.

Postings will be light while we are in Buenos Aires, but note the following- very important stuff has happened in the adjacent possible..........

Thankyou QUIK for the efforts in adding another 25+ yrs of experience in that, so crucial and so hard, hard to find/get expertise.

If you do a search of this blog for jobs, you will get  a post on the 2x context/gesture jobs and the very advanced job offering for PDR, ie 10 axis- SLAM, 2D/3D, WiFI/GPS hybrid positioning job....

they wanted a cumulative 27 yrs of experience for just those 3 job openings.

THEY are GONE now, filled.  Do they know each other, ie a small capable group from one of the other outfits that got taken over? Word of nouth that quik offers the best blank canvasses to turn algo dreams into hardware reality...... Some of both is what the adjacent possible would say.

This is MORE important than many other items, so remember that to keep the antennae way high, you look where you can, and when you can see it, you are way ahead in understanding what is needed.

Quik has the bits and pieces to make the very best IoT SOC that there will be.  They have added 27 more yrs of experience to the crucial IP algo team for Content/Gesture, and cutting edge Indoor Location.....thanks again QUIK for those new folks......

this talent can go where it wants  & demand outstrips supply, but QUIK has beamed them onboard for their adjacent possible.

5 stars for that.

The recent meeting had a lot of Asian press there...

http://www.ctimes.com.tw/DispNews/tw/%E6%84%9F%E6%B8%AC%E9%9B%86%E7%B7%9A%E5%99%A8/QuickLogic/CSSP/%E7%94%9F%E6%85%8B%E7%B3%BB%E7%B5%B1/1410141712TL.shtml

CTIMES / 新聞 /

感測集線器市場生波瀾 QuickLogic從產品與生態系統下手 【CTIMES 姚嘉洋 報導】   2014年10月14日 星期二

瀏覽人次：【371】     自QuickLogic從傳統的FPGA（可編程邏輯閘陣列）開始轉型成CSSP（客製化規格標準產品）後，該公司近年來就把重心放在感測集線器（Sensor Hub）領域，與MCU（微控制器）相較，標榜擁有高客製化與極低功耗等技術優勢，所以讓感測集線器市場產生了變化。 左為QuickLogic全球銷售暨市場副總裁Brian C. Faith；右為QuickLogic總裁暨CEO Andrew J. Pease（攝影：姚嘉洋） 而隨著感測器市場的暴發性成長，也使得感測集線器的需求隨之加溫，為了能在該市場取得主導地位，QuickLogic不僅推出新一代的感測集線器產品ArcticLink3 S2，也公布了感測集線器合格供應商的平台計畫，嘗試打造一個生態系統為終端應用提供更具效益的完整解決方案。而目前該計畫所公布的名單業者，包括了高通、博通、德州儀器、意法半導體（ST）、亞德諾半導體（ADI）、博世（Bosch）、奧地利微電子與InvenSense等，涵蓋的範圍從應用處理器到各類感測器供應商等。 此次重大訊息的發布，CTIMES在美國也特別採訪到QuickLogic總裁暨CEO Andrew J. Pease，他特別指出，QuickLogic不會推出S2後而自滿，在往後的日子裡，不光是在感測集線器領域會持續推陳出新，在連線與顯示方面也會採取相同的作法，新一代的ArcticLink3 S2，不論就是硬體規格，或是軟體支援的能力，都比前一代的S1提升許多，但最重要的是，不論是在接腳或是在軟體上，前後代的產品皆能完全相容。Andrew J. Pease強調，就感測應用上，關鍵在於裝置本身能不能真的感測到任何的動作變化？ 舉例來說，騎自行車能不能分辨出是男生騎或是女生騎，若是女生騎的話，前面極有可能放置一個置物欄，終端裝置是否能辨識出這樣的使用情境？又或者，使用者將智慧型手機放進口袋的動作，智慧型手機本身是否也能辨識？一言以蔽之，感測裝置必須變得更加智慧化，所以在演算法的支援就必須更加全面，不光是自家的演算法可以與S2配合，就算是第三方業者或是OEM自行開發的演算法，ArcticLink3 S2都能充份支援，當然QuickLogic也有提供對應的開發套件與軟體，來滿足開發需求。 談到生態系統的建置，QuickLogic也瞄準了穿戴式應用，ArcticLink3 S2因為擁有極低功耗與超小封裝，所以也相當適合此類應用，Andrew J. Pease直言，針對該應用所需要的連線技術，業界普遍的共識皆以藍牙為主，所以QuickLogic也找上了藍牙技術的主要半導體業者NORDIC合作，並提供開發套件，同時也支援Arduino平台。Andrew J. Pease進一步談到，我們都很清楚藍牙的技術供應業者不止NORDIC一家，未來也不排除尋求如CSR來打造更完整的穿戴式應用的生態系統。Andrew J. Pease並透露，此次生態系統的建置，德州儀器所提供的是嵌入式處理器，在這方面的合作上，是希望除了在消費性電子外，QuickLogic能夠尋求其他應用的可能性，而博通所提供的，則是顯示方面的處理器。 Andrew J. Pease說，放眼未來，QuickLogic的確有可能將感測集線器與連線元件加以整合，以提供更具價值的產品給客戶，但現階段還是先以高度彈性設計為第一優先來因應客戶的需求。

a poor translation follows, but there IS incremental tidbits even here...


Sensing hub market products and raw waves QuickLogic ecosystem from start

[CTIMES Yao Jia Yang reports] 2014 Tuesday, October 14th
Viewed: [371]
 
QuickLogic from the traditional FPGA (Programmable Gate Array) began the transition to a CSSP (Customized specifications product) since, in recent years, the company put the focus on the sensing hub (Sensor Hub) field, and MCU (micro control unit) compared to advertised with high customization and extremely low power consumption and other technical advantages, so let sensing hub market had changed.

Left for Brian C. Faith QuickLogic cum vice president of worldwide sales market; right for QuickLogic president and CEO Andrew J. Pease (Photo: Yao Jia Yang)
With the outbreak of the growing sensor market, but also makes the sensing hub needs along with heating, in order to obtain a dominant position in the market, QuickLogic not only introduced a new generation of sensing hub products ArcticLink3 S2, also announced the flu measurement platform hub qualified suppliers plan to try to create an ecosystem to provide more complete solutions for efficient end-use applications. The current list of the plan announced by the industry, including Qualcomm, Broadcom, Texas Instruments, STMicroelectronics (ST), Analog Devices (ADI), Bosch (Bosch), austriamicrosystems and so on InvenSense, covering the from the application processor to the various types of sensor suppliers.
The major message of the release, CTIMES especially in the United States to interview QuickLogic president and CEO Andrew J. Pease, he specifically pointed out that after the introduction of S2 QuickLogic will not be complacent in the coming days, not only in the field of sensing hub will continue to introduce new aspects in connection with the display will adopt the same approach, a new generation of ArcticLink3 S2, regardless of the hardware specifications is the ability, or software support, than the previous generation of S1 upgrade many, but the most important thing is , or whether it is in the pin on software products have encountered before fully compatible with future generations. Andrew J. Pease stressed that the sense of the test application, the key is the device itself can not really sensed any change in action?
For example, riding a bicycle can not tell a guy or a girl riding a ride, if the girls ride, then most likely be placed in front of a glove bar, terminal device can identify whether the use of such situations? Or, the user moves into the smart phone pocket, smart phone itself is also able to identify? In a nutshell, the sensing device must become more intelligent, so the algorithm must support more comprehensive, not just their own algorithms and S2 can cooperate, even if a third-party or OEM industry self-developed calculus France, ArcticLink3 S2 can fully support, of course, QuickLogic also provided corresponding development kits and software to meet development needs.
Speaking to build the ecosystem, QuickLogic also aimed wearable applications, ArcticLink3 S2 because they have very low power consumption and ultra-small package, so it is quite suitable for such applications, Andrew J. Pease bluntly, needed for the application even line technology, the industry generally begin with a Bluetooth-based consensus, so QuickLogic also find on the major semiconductor industry NORDIC Bluetooth technology cooperation, and to provide development kits, as well as support for Arduino platform. Andrew J. Pease further mentioned that we are well aware of Bluetooth technology supply industry more than NORDIC one, the future does not rule out seeking such as CSR to create a more complete ecosystem wearable applications. Andrew J. Pease and revealed that the eco-system build, provided by Texas Instruments embedded processors, on cooperation in this regard is the hope except in consumer electronics outside, QuickLogic to seek the possibility of other applications , and Broadcom provided, the display area is a processor.
Andrew J. Pease said, look to the future, QuickLogic indeed possible to sense the hub and connect components to be integrated in order to provide more value-added products to customers, but at this stage or the first in a highly flexible design as the first priority to cope with customers demand.

This was before things changed and QCOM took CSR out for 2.5 B.

Lenovo is taking on Xiaomi with a new smartphone brand in China

BY ANDREW GRUSH OCTOBER 16, 2014

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In the Chinese market, two of the biggest smartphone manufacturers are Lenovo and Xiaomi. While Xiaomi has recently gained the number one spot in market share, Lenovo may be working on a way to even things up a bit. According to a report from The Wall Street Journal, Lenovo is building a new smartphone brand to directly compete with Xiaomi in the Chinese market.

Though details are scarce regarding the specifics of the company, we do know this: the new brand, set to be released under a different name, will reportedly launch on April 1st of 2015. Lenovo’s new company is set to focus solely on online sales, while keeping emphasis on branded applications and consumer engagement. Lenovo also made sure to mention that they will continue to sell Lenovo-branded devices through retailers and local carriers.

Lenovo has traditionally had a rather generic business model when it comes to selling phones to consumers: utilize the retailers and local carriers to get their products out. Selling these phones solely online allows them to potentially lower some of the overhead costs involved with a more traditional sales model. Lenovo is also likely drawn in by the (somewhat arguable) success seen by OnePlus, which has an online sales-only model and has mostly relied on word-of-mouth and cheap online marketing to build its brand.

So why use a new brand? Basically it allows Lenovo to get creative and take some risks without it negatively impacting its core brand. Provided the report is accurate, Lenovo will likely be stepping out of their comfort zone a bit here, though it remains unseen whether such a move will pay off in the long run.

China will be a great market for QUIK to crack and one that will be a LOT of FUN to watch.  With Ali's investment in PEEL it could even turn into something more than good down the line.

cc snip

In addition, we are engaged with a tier one mobile OEM on a smart connectivity design for a high-end smartphone specifically designed for the Chinese market. We expect to initiate production shipments to support this design during Q4 of this year

It will be interesting to see what this turns out to be.....

who is it?  

As we wait for the cc here is some background on China...

If China really is banning official use of Apple and Samsung phones, here’s who benefits

China's first lady may have committed a security breach.(Reuters/Victor Ruiz Garcia)

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WRITTEN BY

Lily Kuo@lilkuo

OBSESSION

China's Transition

September 24, 2014

Edward Snowden may be giving Chinese phone makers a boost. A Chinese official told a forum last week that Shanghai had ordered all officials to use phones made by domestic companies instead of those made by Apple or Samsung “because of security risks.”

Shanghai municipal officials have denied the claims by Wei Jianguo, secretary general of the think tank the China Center for International Economic Exchanges, according to the China Daily, but such a move would not be terribly surprising. Over the past year, Chinese authorities have been restricting the use of foreign IT for national security reasons, after Snowden revealed the US National Security Agency’s spying program, PRISM, in 2013. In August, Bloomberg reported that Chinese officials were barred from buying certain Apple tablets and computers with public money because of security concerns. In May, Beijing forbade Chinese government offices from using Windows 8 and said they would vet imported IT equipment for potential national-security breaches. Soon after, it branded the iPhone a security threat.

Whether China is really worried about foreign spying through a Galaxy or iPhone isn’t certain. What is clear is that Chinese smartphone and computer makers stand to benefit from any rule that requires the country’s millions of officials to avoid devices made by foreign companies. China’s almost saturated mobile and smartphone market means the playing field is getting crowded. The Chinese brand Xiaomi passed Samsung in terms of shipments to become China’s top handset seller for the first time during the second quarter of the year. Samsung is tied with the Chinese brands Lenovo and Yulong for second place.

It’s doubtful that keeping foreign smartphones, tablets, and computers away from Chinese civil servants will do much to stop espionage. After all, the NSA has breached the Chinese IT firm Huawei’s servers and vast computer and telephone networks.