Friday, August 7, 2015

a snip on runtastic…...



“There’s Fitbit in the US, there’s Jawbone in US, they do have big pockets and a lot of VC money, sure,” Gschwandtner told MobiHealthNews last July, when the company launched its Runtastic Orbit wearable. “But here in Europe … nobody has a clue about wearables. Whereas Runtastic, we have a really strong brand here in Europe, I would say we’re the known brand either in the running apps or the whole mobile health fitness, we’re the number one company here and we have a really good track record. And we think with our 85 million downloads, with our newsletter of 20 million people, we don’t start from scratch. We have finished distribution here in Europe, so we’re already on the shelves.”
Runtastic continues to invest in its hardware. The Orbit was updated last month to add some smartphone-like functionality: push notifications from the users smartphone. According to a statement from Adidas, Runtastic has more than 140 million downloads and 70 million registered users.
The acquisition obviously invites comparisons to Under Armour, which bought MapMyFitness for $150 million in November 2013 and spent an additional $560 million to buy MyFitnessPal and Endomondo in February, giving the company a major foothold in food, nutrition, and fitness tracking as well as in the European fitness app market. It later picked up Austin, Texas-based Gritness for an undisclosed sum.

Wednesday, August 5, 2015

  1. My current project will be to ID this company mention in the QUIK cc. Shouldn't be too hard?

    This customer is a well recognized European company that provides a suite of applications products and services that track and manage health and fitness data. We have already received the additional production orders of our S2 platform for shipment this quarter.
     

  2. jfiebMember

    I have done a little work on this...had considered a company called Runtastic, but this just happened...

    Adidas buys Runtastic for €220 million
    The German giant has bought Runtastic, securing its hold on the fitness market

    Wednesday
    August 5, 2015
    By Sam Ashcroft
    @samashcroft
    Adidas has bought Runtastic, the running app giant and fitness band maker for €220 million, giving the company access to its 70 million users.

    For the uninitiated, Runtastic is one of the leading run-tracking apps, and boasts more than 140 million app downloads, along with its 140 employees. They will join the much larger Adidas Group of 53,000 staff across the globe.

    It also has its own fitness tracker, the Orbit, which merges day-to-day fitness tracking with running stats mirrored from a smartphone. For Adidas, it will not only bring millions of users into its ecosystem, but also help it cover the less serious end of the fitness market.


    The acquisition will add to Adidas' existing array of miCoach running wearables, and its selection of apps – none of which have managed to attract the market share boasted by Runtastic.

    "This investment will add considerable value on our journey to deliver new world-class sports experiences. In addition, it offers the opportunity to grow a highly engaged athlete user base and leverage the power of our broad product portfolio," said CEO of Adidas Group, Herbert Hainer.

    Adidas currently has three running watches, the miCoach Fit Smart, a halfway house between GPS running watch and an activity tracker, and the miCoach Smart Run, a solid GPS running watch. Both of which uses Mio heart rate monitoring technology. The company doesn't currently boast a fitness tracker amongst its ranks.

    QUIK said...a well recognized European company that provides a suite of applications products and services that track and manage health and fitness data. How about Adidas/Runtastic?


    No I don't know if this the one, but it does show how fast things are moing in this realm.....:)
     
    Last edited: 5 minutes ago
  3. jfieb

    jfiebMember

    New
    Adidas buys Runtastic in race for fitness apps
    While the sporting goods industry's major players invest more in digital offerings like fitness apps, Germany's Adidas has been slow on the uptake. But it has now bought Runtastic in a bid to catch up.

    [​IMG]
    German sportsgear manufacturer Adidas announced Wednesday it had bought the Runtastic fitness app from German media conglomerate Axel Springer for 220 million euros ($239 million).

    The announcement came a day before Adidas is expected to announce quarterly figures. The acquisition is in keeping with an industry-wide trend of increased investment into digital fitness tracking - where Adidas has been falling behind.

    Rival Nike, which has been taking market share away from Adidas, has proven to be more in touch with industry trends. The US firm teamed up with tech giant Apple on the Nike+ running programs for the iPod and iPhone and launched the FuelBand calorie tracker in 2012.

    Nike isn't the only one outrunning Adidas. Baltimore-based Under Armour overtook Adidas last year as the second-biggest sportswear maker in the US. This year, it bought diet and exercise app MyFitnessPal for 437 million euros and social fitness network Endomondo for 78 million euros.

Tuesday, August 4, 2015



This comment is not from just anybody.

Brian Fuller

Editor in Chief at ARM
San Francisco Bay Area
Writing and Editing

As big as they r, they notice cool stuff


 the MCU with the FFE in front I used the rice terraces as a mental model…tiers of intelligence…




  1. I want this foreshadowing as it will be a part of the S4. Always keep something to look forward to...and now I will track the Sensory roadmap as it will
    show the evolution of the audio part of QUIK's Eos.

    “All of the best intelligent system technology is cloud-based today, says Expect Labs’ Tuttle.” “In the future, that is not necessarily going to be the case. In three to five years, it’s certainly possible that a large percentage of the computation done in the cloud today could conceivably be done locally on your device on the fly. Essentially, you could have an intelligent system that could understand you, provide answers on a wide range of topics, and fit into your pocket, without any connectivity at all.”
  2. jfieb

    jfiebMember

    New


    I have used the rice terraces as a mental model for the layered intelligence that QUIK has been working on….this image




    Unique multi-core sensor processing System-On-a-Chip (SoC) providestiered architecture with world class computational capability 

    [​IMG]

    It has served me well and I will keep it for the future QUIK roadmap as they have delivered the goods in this regard.

    important conclusions for me from Eos.

    1. The Audio portion is so much better, than I hoped for. That Sensory has such a good roadmap that includes more and more complex algos for such things as noise cancellation beam forming, fits with the QUIK roadmap very well. Their focus on no internet connection necessary will mean keep it on the device ( "deeply embedded") and it just fits so well for companies with road map that don't stop for a good bit of time.

    2. Thought it would take a bifurcation; a fork in the roadmap for IoT & Smartphones. Was worried that that would be too much for the resources of QUIK. They have done a nice job of spanning them both with Eos.

    Notice how the throughput of the device has moved up from 150 to 180….ie they beat their goal here.


Monday, August 3, 2015

Dawn Breaks on World’s Most Advanced Sensor Processing SoC by QuickLogic

03 August 2015
  
QuickLogic has searched for, and found, an appropriate name for its new multi-core sensor processing system on chip (SoC) platform—aptly dubbed A comparison of compute capability between ARM M4F-based MCU sensor hub and QuickLogic's EOS platform. Source: QuickLogic CorporationA comparison of compute capability between ARM M4F-based MCU sensor hub and QuickLogic's EOS platform. Source: QuickLogic CorporationEOS—for a Titan goddess of the dawn in Greek mythology. The platform emerges as a tiered architecture with world-class 80% greater compute capability than ARM M4F-based MCU sensor hubs, and dedicated voice processing architecture enabling always-on voice apps at less than 350 microAmps (µA).
The EOS S3 sensor-processing platform incorporates three dedicated processing engines:
  • QuickLogic’s µDSP-like Flexible Fusion Engine (FFE).
  • ARM Cortex M4F Microcontroller (MCU).
  • Front-end sensor manager.
As the FFE and sensor manager handle the bulk of algorithm processing, the duty cycle for the floating point MCU is minimized, lowering aggregate power consumption. The result is that mobile, wearable and IoT device designers can generate sensor-driven applications that operate within an ultra-low power budget. Examples of such apps include pedestrian dead reckoning (PDR), indoor navigation, motion compensated heart rate monitoring, and other advanced biological uses.
QuickLogic also announced that it is partnering with voice and vision leader, Sensory Inc. to deeply embed Sensory’s TrulyHandsfree software and advanced voice recognition solution in the EOS S3 sensor processing platform.
The hardened system blocks included in the EOS platform are designed to provide integrated voice trigger and command and control functionality at ultra-low power levels, enabling a vast array of voice-driven applications without being connected to cloud services.
A dedicated Pulse Density Modulation (PDM) -to- Pulse Code Modulation (PCM) conversion block and Sensory’s Low Power Sound Detector (LPSD) technology enable the EOS system’s always-on voice triggering and recognition, while consuming less than 350µA. The EOS platform provides 2,800 effective logic cells of in-system reprogrammable logic that can be used for an additional FFE or customer-specific hardware differentiated features.
The EOS SoC maximizes the efficiency of QuickLogic’s SenseMe™ algorithm library. The EOS S3 platform and SenseMe library are compliant with Android Lollipop and a variety of Real-Time Operating Systems (RTOS). The platform supports third party and customer-developed algorithms through QuickLogic’s Eclipse Integrated Development Environment (IDE) plugin.
IHS iSuppli forecasts, the total available market for sensor processing solutions in smartphone, tablet and wearable applications will reach 2 billion units in 2019.
"We expect that the annual market for embedded processors as sensor hubs in handsets, tablets and wearable health and fitness devices will exceed 2 billion units by 2019," says Tom Hackenberg, principal analyst at IHS Technology. “This market growth is driven by an increase in the number of sensors in each product as the devices transition from simple products like pedometers, to sophisticated, multipurpose devices that feature always-on capabilities. Providing these demanding capabilities without sacrificing battery life makes power consumption a major factor in the success of these advanced devices. Power efficient sensor hubs, such as QuickLogic’s EOS platform, will be the enabling hardware that allows device designers to quickly and easily incorporate multiple advanced features without increasing power drain."
Integrated logic allows digital input from PDM as well as Inter-IC Sound (I2S) microphones, and provides PDM to PCM conversion for processing with Sensory's TrulyHandsfree software. Also hard coded is Sensory’s Low Power Sound Detector (LPSD) technology, which allows the speech recognizer to be suspended while an ultra-low power sound detector is running and listening for what could be speech.
The integrated system supports a wide range of features including highly noise robust always-on, always-listening fixed triggers, enrolled fixed triggers, user defined triggers and passphrases, and up to 20 phrase spotted commands that can be accurately detected in silent to extremely noisy environments. Embedding functionality in hardware dramatically reduces power consumption, enabling always-on voice triggering at a draw of less than 350µA.
“QuickLogic’s new EOS sensor platform is groundbreaking, and we are excited to have enhanced its capabilities by providing our TrulyHandsfree voice control technology complemented by our ultra-low power sound detector in the form of an embedded block,” says Bernard Brafman, vice president of business development at Sensory.
“Sensory is the industry leader in voice processing systems for mobile applications,” says Dr. Frank A. Shemansky, Jr., senior director of product management at QuickLogic Corporation. “Integration of Sensory's TrulyHandsfree and LPSD technologies with the QuickLogic EOS sensor processing system provides unprecedented always-on voice capability, and will facilitate a new generation of voice-driven applications.”
Sensory's TrulyHandsfree firmware and hardware low-power sound detector (LPSD) are included in QuickLogic’s advanced EOS sensor processing SoC. Samples of the EOS sensor-processing platform will be available in September 2015.
To contact the author of this article, email engineering360editors@ihs.com
Related Links:

have some fun…

http://www.ernlive.com/show/popular...ng-theory-science-and-robots-full-episode-269

start at about 20 min mark. i would like to invest in this co., but i can't
is QUIK now a proxy for them? that is a reflection for me.
well worth the time

i think they make it big.
consider their noise cancellation algos get a lot more complicated.
ect….it fits with the Eos EosII ect.
we can run these.