Thursday, October 22, 2015

On this snip


make me wonder what other partnerships have STMicro and Invensense already established that QUIK has not yet established
STMicro and Invensense already established that QUIK has not yet established... in order to meet minimum competitive requirements.

Consider that there are 59 companies that have joined up to form the inlocation alliance. QUIK being one of them. THey have been involved for 1 yr maybe 1.5 yrs. Could be as long as 2.

list of names is here

http://inlocationalliance.org/members/current-members/.

Note the BIG guns under this tent. Note who IS NOT there yet.

Commentary.

THis group is very solid, but no Goog, who is really solid in this area also.
No MCU people. NO INVN, no ST no Bosch. No DSP people. ( PNI is there)

QUIK really wants this stuff to move into the market as the Eos will shine at this task, so we can track along.
Has QUIK EVER once said we are working on this; No- like the FFE they are just working away at it.

Just the slide that shows the compute intensity step up for 10 axis fusion for inlocation.
We have the very capable Steve W. along with PMCW on the advisory board. 
Take it as a given that he, and others like him within QUIK, will help to insure
they are spot on in allocation of resources.

QUIK is working on things quietly that are, compute intense, platform in scale; use inlocation as the mental model, the TAM is huge tomorrow, not today.

Sensory jobs are so interesting to read.

http://www.sensory.com/company/employment/

QUIK has done better than most could imaging with their implementation of always listening.


There is another thing which I have learned from reading with the Eos/Sensory in mind.

Many implement always listening mostly in the cloud, beam it up and they beam it back.
From their early days Sensory has had a focus on NO cloud, keep it local, one phrase for this- deeply embedded.
With a focus on low power.

So QUIK/Sensory is a very good match.


ONe other thing I really like is that Sensory has a road map, of adding in more/better compute intense items related
to noise cancallation, so it works better in poor conditions, etc, so the Eos prt 2 will have some of this in it.

Ubiquity in algos= what? Hard coded engine, and QUIK does not have to make the wager as to what becomes ubiquitous, or even when,
THe roadmap has real substance to it more than I had grasped till Sensory.