did you know that waaay back in 15 QUIK's Dr. Saxe was on the same wearable panel as Sam Massih, only Sam worked for somebody else then....
http://ir.quicklogic.com/news-relea...gic-present-panel-sid-display-week-hosted-ihs
Panelists: Dr. Tim Saxe of QuickLogic will be joined by Andy Crump, West Coast Sales, Ascent Batteries, Giovanni Mancini, Head of Global Marketing, E Ink, Dominic Pajak, Senior Embedded Strategist, ARM, and Sam Massih, Director, Wearable Sensors, InvenSense.
He still is a speaker, like at Sensor Expo, but now he works at QUIK....
Who: Sam Massih, Director Product Management
When: Thursday, June 28 at 10:00 a.m.
What: IoT Voice and Sensor Use Cases
This presentation will outline why it is imperative to manage the processing power of the sensor and voice sub-systems in Wearables, Hearables, and other IoT devices. This session focuses on the use case for these IoT devices, their processing needs, and market solutions that can deliver on the promise of lower power to provide extended battery life.
now we need the blog snip of last fall.... this one...
To keep pace with this demand, we’ve recently added three senior-level positions for product management, hardware solutions architecture and system engineering.
Sam Massil is that guy......?
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9 minutes ago
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from invensnsee files
InvenSense
Senior Director, Wearable/IoT
Biography: Sam Massih is a semiconductor industry veteran with 20 years of experience in establishing, growing, and managing technology based businesses. His entire career has centered around defining and launching new semiconductor product lines targeted at consumer markets such as mobile, tablet, STB, LCD TV, and now wearable technologies. Sam's past adventures has taken him to Maxim, NXP, and Semtech where he's been responsible for establishing and growing analog video, LED, and touch interface businesses, respectively. Sam's most recent challenge has been at InvenSense where he is focusing on enabling the next generation of wearable products in the fitness, smart watch, and smart bands markets. These markets will require more sensor data to drive better lifestyle decisions, provide day-to-day utility, and generate more valuable data for the cloud services which is the real revenue growth vector in this market. Sam has aligned InvenSense’s solution strategy to deliver on these goals. Mr. Massih holds a MBA from the UC Berkeley Haas School of Business, a MSEE from University of New York, and a BSEE from Pennsylvania State University.
nse
now who were the other 2 guys....I'll get that too :=)
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New
The Berkely school of biz featured him...
http://www.haas.berkeley.edu/groups/pubs/berkeleyhaas/spring2015/hn-sam-massih.html
Your Haas Network
Sensing Success
In 2012, when Sam Massih became director of wearable sensors at InvenSense, a manufacturer of motion-sensor technology for smart phones, gaming devices, and more, he already had 18 years of experience working in the semiconductor industry—aided by bachelor’s and master’s degrees in electrical engineering in addition to his Berkeley MBA. And he brought all those years to bear when tasked with investigating the market for the future of data-tracking sensors worn on the person, like pedometers and activity trackers.
Massih discovered that people were dissatisfied with existing devices, as they generally measure only footsteps. Many pedometer users, however, were biking, swimming, and rowing. And they wanted sensors to give them credit for these strenuous activities.
“No one had looked into the wearable tech area,” says Massih. “My back- ground in growing new markets with semiconductor technology was very valuable.”
Massih has since spearheaded InvenSense’s effort to meet that demand, both by adding additional sensors to measure factors like speed/distance, heart rate, and stairs climbed and by incorporating tiny gyroscopes to track more complex user motions. Under his tenure, InvenSense has grown to become the leader in such devices, with sensors in every high-end Android watch released in the last year.
Early in his career, Massih discovered an affinity for technology management, working as a technical business manager at Maxim Integrated Products before moving to NXP Semiconductors (formerly Philips) as a technical marketing manager and Semtech as the director of the touch interface product line. Massih enjoys the freedom to lead his own team. “It’s like running your own business within a bigger business,” he says.
InvenSense is a small niche company compared to his other firms, and Massih welcomes the opportunity to help grow the business—a skill he honed at Berkeley Haas. —MR
commentary- there are those here been down so long that it for tells doom.....use Sam Messih to counter that, if QUIK had nuthin he would NOT b there.
