wonder what Fitbit might use flexible part of the FPGA fabric for?I want to rearead this item...Fitbit CEO: Advanced sensors and coaching coming to Fitbit trackersJuicy new details on what Fitbit has got in store for 2016MondayDecember 7, 2015By Sophie Charara@sophiechararaFitbit is winning at fitness trackers. According to the latest IDC estimates, it sold 4.7 million devices between July and September this year, beating Apple, Xiaomi and Garmin to the top spot.Even the Charge HR, Wareable's recommendation, isn't perfect, though, and Fitbit's CEO and co-founder has just let slip what we can expect in 2016. Speaking to Time, James Park said that Fitbit fans can look forward to more advanced sensors such as stress and blood pressure monitoring, as well as more coaching and insights and further fashion partnerships.Read this: The best fitness trackers you can buyFirst up, the sensors. Fitbit has had a lot of success with its step and activity trackers but added HRM to the Charge HR in late 2014. What's next?
"We're definitely going to be releasing devices with advanced sensors that help people track not only more accurate metrics on what we're doing today, but additional metrics as well," said Park. "I can't talk specifically, but things people are going to be interested in in the future are blood pressure, or stress, or more stats about their athletic performance. Those are all things that we're working on and we'll continue to release over time."That's all quite vague - and obvious - but it's good to get a sense of which direction Fitbit is heading in. Stress and recovery is something that comes up time and again, everyone from Sony to TomTom is interested in it.Coaching and collaborations![[IMG]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_tLG2f_l7OWaHunXJg8UKXGWqeuXmPuFl1DA_rPTETqGYlsj1G28x-RZM3u7DNEA8Zz-ZptiIBq7gm9AE_tITsI9GwYnT3hlPhxwJmxdBkVWH5qyN-Pms1LUHzRWkpbBwciGynDV9r_wqK5YCnTyQeZGBpr5cQJ_CvmUl7kGT77XqvBcSqAs7trPCjmfp5gQduL9sswN6f3YNwK-jrT=s0-d)
Next, the coaching. Fitbit has a great app and community but it's fallen behind close rival Jawbone and the upstarts like Moov here in terms of making data useful to actually improving users' health and fitness."Up to this point it's been about gathering as much data as we can and the presentation and the visualisation of that data," Fitbit's CEO said. "Now I think a lot of that effort is going to go into making that data actionable, whether it's through coaching, insights, or guidance."Third party apps and fashion collaborations, similar to the Tory Burch Fitbit Flex ranges, are also on the cards for 2016 and beyond."We're going to allow third parties in some ways to tap into the power of having an always-on device on someone's wrist," said Park. Fitbit is already doing pretty damn well selling both beginner and mid-level trackers from the Fitbit Zip to the Fitbit Surge. We haven't seen a new device launch since early 2015 but Fitbit has done a good job of pushing out updates to keep users happy, from battery life improvements to the recent auto exercise detection update for the Charge HR and Surge.Even if we have to wait until spring or summer 2016 for a new, advanced, stress tracking Fitbit, it's more important to get it spot on.
With their resurgence the third party people will work extra hard now to be on their platform, in their ecosystem. Its good.
take a few moments to read something I missed when listening to the cc, but not when I read it....
From the Q & A...
Gary Mobley
And so you walked through a couple of the potential opportunities and I appreciate that one, I think in particularly you are talking about a Tier 1 smartphone wearable product design win that you are expecting to ramp in the second quarter, is that the largest near-term opportunity and any additional details?
Andy Pease
Yes. Actually that is not the largest near-term opportunity and I think you know that the way I typically talk about things, I usually prefer talking about things in terms of production wins. And production wins really means that we have an order in hand. But I think that to make sure that our investors understand the potential, obviously there is not going to be any orders where they are still sampling silicon. But I need to give pretty good clarity about design win and that’s really how most CEOs tend to report their sales pipeline. And so what we are talking about with a design win is where we have been contacted by the economic buyer as the customer, that they intend to use our product, that they have a board that’s already laid out with our footprint and then it’s just a matter of when they will complete the design and when they actually intercept that with their marketing plans.
so keep that idea alive in your mind....earlier in the call was the fitness stuff...
In addition to this design win, we have an EOS S3 evaluation with a world leader in wearable fitness tracking solutions that has significant volume potential. This customer has already prepared an evaluation board for our new EOS S3 samples that we are scheduled to deliver later this month. With those samples, we expect the design win process to be completed in Q2.
So what to conclude?
I'll let each of you make your own subjective conclusions, but for me its not so far away....
the difference is production win (order) compared to design win ( no order, and just maybe they never make the thing they are designed in)
Mayby this is tied to a next gen device, but its fun to look that text over and at least let it help to be certain there is real opportunity.
Is this Fitness device the largest near term opportunity? Seems likt it?
sorry bout the underlining, if i use it once i can't make it stop!!
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Yesterday at 5:15 PM
Feel free to be more literal with your subjective conclusions.
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So for the big PIC and to help pass the time I am going to keep very up to date on the Fbit...
CES..they HATED Fitbits not to cool looking new watch and the stock dropped and just now some snips of text to show
more office space needed
Says entered into a sublease agreement with Charles Schwab & Co Inc for additional office space in San Francisco
vague rumors
buyout by Nike
or others say
Under armour
others say another name and many sites are running with this idea so its easy to find them and read them if you want. Not my cup of tea.
that watch that no one liked at CES is selling very well
The big pop on the stock this week was on word that it shipped over one million Fitbit Blaze units, a $200 watch with a face as large as the Apple Watch with a heart monitor, apps and the ability to take additional bands.
More interesting to me is the items on how on Amazon FItbit is outselling Apple...and has done well enough for FItbit to say stuff like this...
Fitbit chief James Park: The Apple Watch 'does too much', confusing consumers
3 APRIL 2016 • 12:09PM
James Park is on a mission to make you fitter, faster, stronger and more productive. His company Fitbit has put its activity trackers on millions of wrists in the nine years since it was founded, and won endorsements from US presidents, real and fictional: Both Barack Obama and Kevin Spacey, of US political drama House of Cards, are devotees.
Fitbit’s wristbands track everything from heart rate to steps walked to hours slept in any one day. Fitness addicts use them to log every aspect of their life, and they are a common incentive for those looking to shed surplus pounds.
![[IMG]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_vX-mQFVQm0cIxXksAiUAQSC2ApANAEMJbk1APvd6YFUVLOhq5yR878lIpWFAkvsZ6wxnFA0A3bU2lkVHDcl_TCzhMqf_gsBtO3GHQrm0nRBpQzwiNiHeaQf5--Q26vTdjvxX3J2X0V0gTO-0H2-CO0XDAaIY0_4xwgDq92Jwnf4ef_GxWwTejtntAyPtsGlP-zw7qZlhNTwsIgofYYRbGiphT5NORXW6Cxm87-Ao_vg0hjwTd63Ne7Fkj-U9vF_Ixm9Us=s0-d)
Fitbit chief executive James Park CREDIT: FITBIT
But Park, who co-founded Fitbit and led it to one of 2015’s biggest technology IPOs, believes that wearable technology is only at the cusp of its potential. Suitably enthusiastic for a man leading a company encouraging people to resist their increasingly sedentary lifestyles, Park – a former Morgan Stanley analyst, investor and one of a series of tech entrepreneurs to have dropped out of Harvard – is bullish about what Fitbit can accomplish, despite growing competition.
The rise of the wearable
In the last couple of years, a torrent of wearables has gone on sale, with technology groups seeking the next cash cow amid softening smartphone sales. Last year, the Apple Watch was released, with the company’s executives touting its advanced health features, while Samsung, Microsoft and Xiaomi all make their own smartwatches and fitness bracelets.
Fitbit, though, is ancient by wearable standards: it was founded in 2007, and released more than a dozen products since. More than 40m of Fitbits have now been sold, and the devices, able to spot unusual increases in heart rate, have been credited with saving lives andspotting pregnancies ahead of time.
Fitbits resurgence in the minds has created some sizzle in the market, there is a buzz today for them that was seriously lacking only a wk ago.
A completion of the design win for QUIK this quarter for a company that may well be Fitbit would crystallize in a moment a different way of looking at QUIK. NOw that the buzz is there with FItbit there would be an expansion and story that can move share price and create some now excitment that.
This IS the largest near term opportunity for $$ for the stream of revenue for 'lil QUIK.
Does Nike or Under Armour take Fitbit out?
Yes, I think they seriously consider it cause of one of them does not do it the other one will? ;-)
commentary; for me part of the answer to the success of the newest devices from Fitbit ( which at least in pics are NOT to beautiful)
1. Price point is better than Apple.
2. The ecosystem is strong, they are not buying just the watch to put on their wrist- they are buying the awarenss of their ecosystem...
QUIK how is the completion of the design win coming anyway? Do you have any people to spare to work on this one? ( just kidding.)
Also note that Fitbit is nice as it is an RTOS OS not android. The Eos can serve as the whole thing, ie the SOC, and not need a Snapdragon above it. It would be a nice item to read as we would not have to share the headlines
QUIK IS THE SOC for the new .....
The wearable of the Tier 1 is not the largest near term opportunity. This one is.
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9 minutes ago
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New
Its the ecosystem stupid....the app- the comminity, thats what they missed. Thats is more appartent now
FitBit sells 1 million smartwatchesAccording to a press release from the company, FitBit has shipped over 1 million Blaze fitness watches their first month of availability. What's more, FitBit also stated it similarly shipped an additional 1 million of its fashionable Alta wearables since they became available on March 9.
![[IMG]](https://g.foolcdn.com/editorial/images/201429/fitbit-blaze_large.png)
SOURCE: FITBIT
Few saw this coming, particularly in the case of the Blaze. In the wake of that device's debut at the Consumer Electronics Show in January, FitBit's shares tumbled -- a sharp rebuke to the then-perceived deficiencies of the Blaze, a stance I also personally advocated in this space.
So if you want to set a table for something good for QUIK here it is.
Fitbits new devices that NO ONE liked in the least bit (Fitbit?) are doing very well.
A design win moving to a production win would be what?
Fantastic, both for the $$ but maybe even more for what that signifies for them.
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THis one is just a lot of FUN to read...
Fitbit CEO: Apple Watch Too 'Complicated,' Resulting In Customer Confusion
As the company posts impressive sales figures of its flagship device, the Fitbit Blaze, CEO James Park says that its rival, the Apple Watch, simply tries to do too much.
Apr 04, 2016 04:54 AM EDT
![[IMG]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_sAOuLQODtIiEHcQjUFeBBdQ5xPdGOjRAp0opu-Xe6HKCzNDdJTkvE95r_4oHQ2J9Y7_r9CzkRs72xhAslb5_QhZHiQ_XPRmykrCg5b9X0Q4_LZjSKs0KNpepTZACFmdHsJX6V1js0=s0-d)
As the company posts impressive sales figures of its flagship device,
Sort of like Amazons Echo, nobody saw this coming.
the Fitbit Blaze, CEO James Park says that its rival, the Apple Watch, simply tries to do too much. (Photo : Getty Images)
Fitbit's latest flagship smartwatch, Fitbit Blaze, is doing so well, it beat the Apple Watch as the No. 1 device in the wearable category in Amazon's online store. With the company exceeding expectations and proving critics wrong, Fitbit CEO James Park said that rivals such as the Apple Watch simply try to do too many things, rather than focus on one feature that would endear the product to customers.
"I think it's a great product and Apple's a great company, but it's a product that probably does too much. Really our research has shown that people who search for an interest in the Apple Watch do not overlap with people who search for and are interested in Fitbit," Park said.
"I think the biggest problem with the category today is they do so many things and it hasn't been really clearly communicated to people why they should need one of these devices," he added.
Fitbit is enjoying a resurgence of popularity lately, brought upon by the impressive sales figures of its latest devices, the $200 Fitbit Blaze and the $130 Fitbit Alta. Though the devices invited a number of skeptics when they were announced, the company beat expectations by selling 1 million units within the first month of launch.
Part of the reason behind the devices' success is the fact that they are straightforward smartwatches which feature a very specific selling point. In the case of Fitbit, their watches are focused on health-related features. Thus, anyone purchasing a Fitbit device most probably does so in order to take advantage of its fitness features.
For Park, health and fitness have always been the focal point of the company. Indeed, since the first Fitbit was offered back in 2007, the company has focused its efforts in creating devices that ultimately target the health and fitness of its users.
"We've known that pretty much from day one of the company that [fitness] was really the killer app for our devices, and for nine years we've invested heavily in making Fitbit almost the Kleenex of the category," Park said.
Considering the company's sales figures, the CEO does have a very good point. After all, within the wearable technology market, Fitbit commands an impressive 30 percent market share, dominating its rivals.
However, the smartwatch market has never really taken off, with much of the devices offered only being embraced by a very small fraction of consumers. Nevertheless, considering the company and its performance so far, it does seem like Fitbit has things under control.
Nice work on their part. They will keep the petal to the metal in their past promise of more sensors more complex algos...they have this stuff on their benches right now.
It will be fun to track the Nike UA part of the story....who wants it the most?
How is it coming QUIK? Thanks in advance for the the work you are putting in.
