It is just so nice to read this.  I am just happy today.....

http://finance.yahoo.com/news/runtastic-selects-quicklogics-sensor-hub-130000198.html Runtastic Selects QuickLogic's Sensor Hub and SenseMe Algorithm Library for Its New Runtastic Moment Wearable QuickLogic Corporation 1 minute ago . View photo Runtastic has selected QuickLogic's ArcticLink 3 S2 Sensor Hub and SenseMe Algorithm Library for its … SUNNYVALE, CA--(Marketwired - Sep 9, 2015) - QuickLogic's ArcticLink 3 S2 Sensor Hub enables the Runtastic Moment to deliver up to six months of battery life. QuickLogic's comprehensive SenseMe Algorithm Library delivers world-class accuracy while optimizing battery life. QuickLogic Corporation® (NASDAQ: QUIK), the innovator of ultra-low power programmable sensor processing solutions, today announced that Runtastic has selected the company'sArcticLink® 3 S2 Sensor Hub and SenseMe™ Algorithm Library for its new and innovative Runtastic Moment watch, which combines traditional timekeeping with modern activity tracking technology. Runtastic is a leading provider of apps, products and services that track and manage health and fitness data. With more than 140 million downloads and 70 million registered users, Runtastic, which was acquired by adidas Group in August 2015, is a leader in the rapidly expanding mobile health and fitness tracking market. With ten unique designs, which are organized into four collections, the Runtastic Moment leverages this position by integrating 24/7 activity tracking into a fashionable and intuitive analog watch form factor. Through the use of QuickLogic's sensor hub technology, the Runtastic Moment activity tracker delivers up to six months of normal use from only a low-cost watch battery. The QuickLogic S2 sensor hub was designed from the ground up to address the unique requirements for processing the always-on flow of sensor data that is common today in wearable devices and some leading edge smartphone designs. With its unique patent pending architecture, the QuickLogic S2 sensor hub supports these requirements with an average power consumption of only 75 µW. When combined with QuickLogic's extensive SenseMe Algorithm Library, C-based development tools, and reference design platforms, OEMs can accelerate new product development cycles while minimizing design risks. QuickLogic's clear product roadmap assures OEMs that their design efforts will be extensible to future products. "In our view, the wearable devices in the market today represent an unnecessary compromise of form, function and ease of use," said Florian Gschwandtner, CEO and co-founder of Runtastic. "By combining the classic elegance of a fashionable analog watch with our world class activity tracking and the ultra-long battery life we get from using QuickLogic's unique products, we believe the Runtastic Moment will be a disruptive force in wearable technology." "Runtastic's no-compromise design goal is an ideal fit for our sensor hub technology and SenseMe Algorithm Library," said Andy Pease, president and CEO of QuickLogic. "Our S2 sensor hub is five times more power efficient than the microcontroller solutions commonly seen in other wearable products, and the accuracy of our SenseMe Algorithms is indisputably world class."  More AvailabilityThe ArcticLink 3 S2 sensor hub and the SenseMe Sensor Algorithm Library are available now. For more information visit, www.quicklogic.com/technologies/sensor-algorithms/senseme/. The Runtastic Moment health and fitness watch is available now at the Runtastic Online Shop, and at select retail outlets in the near future. For more information, visit www.runtastic.com/moment. Stay up to date with QuickLogic: http://blog.quicklogic.com/ http://www.youtube.com/QuickLogicCorp http://twitter.com/QuickLogic_Corp http://www.facebook.com/QuickLogic

a snip on S Johnson's ideas...

http://www.independent.co.uk/arts-entertainment/books/reviews/where-good-ideas-come-from-by-steven-johnsonbr-sudden-genius-by-andrew-robinson-2100690.html

The key to both natural and technological evolution is bricolage; recycling spare parts; taking an object from one context and placing it in another. And the most fertile environments are those that create a platform for innovation, allowing the greatest number of spare part add-ons. This is what unites the coral reef, the Italian city states and Twitter: all are fertile environments that have enabled a myriad innovations.

Johnson shows how cooperation in nature is just as important as competition. That is the secret of the coral reef. Everything is recycled in a limited space on a matrix of calcium carbonate built up by the coral – the ultimate example of bootstrapping. He gives another example of how a key species can create an environment in which many others can thrive. 

MIG, those who are member companies, those who have a product of the month, put what they have to make the coral reef for MEMS/sensors/ sensor fusion algorithms.

It will be so rich and I want to thanks QUIK for their perseverance toward this result.

A snip of text on coral reefs...

Coral reefs are believed by many to have the highest biodiversity of any ecosystem on the planet—even more than a tropical rainforest. Occupying less than one percent of the ocean floor, coral reefs are home to more than twenty-five percent of marine life.

Why is that important? A highly biodiverse ecosystem, one with many different species, is often more resilient to changing conditions and can better withstand significant disturbances.

Use it as a mental model for MIG and what is going on.  A small percent of all the silicon, but it will account to 25% of the future creativity toward the useful future?  Something like that for me anyway.

That is why I am so happy with their investment in talented algo chefs in addition to their silicon.  Those who have becomed programmed to see QUIK as a failure should start to focus no just HOW FAST

the algos are coming in comparison to the Eos platforms ......I expect some more complex algos later this month.  

Like what algos?

CHRM?

THat will be ready for the wearable Eos not the Smartphone Eos.

PDR?

Yeah, now were talking.

QUIK, like the banner that says..

http://www.memsindustrygroup.org



***********************************

Member product of the month



******************************************


MEMS Executive congress Nov. QUIK is a sponsor

Tsenor Summit Dec QUIK is a sponsor.

the MIG is top notch. I have watched a fair bit of video. K Lightman as a spokesperson- enthusiasm is real and contagious. S Whalley, ( on the QUIK technology board )-industry veteran who sees the whole ecosystem speaks very well. THis is a very high quality organization.

S Johnson writes so well on the coral reef and the diversity of life that flourishes there in comparison to the huge rest of the ocean. I have used that as a model for what is happening
in the MIG ecosystems. Have had NO reason to consider changing it...;-)

the next post will be a digression for some, not not for others.

just going to put this here for future reference…

But is there – have seen a virtual reality, am I mistaken in thinking that virtual reality is going to require a lot of sensors and are there some functions beyond voice activation or step counting or kind of these fitness applications that might require sensor hubs either in a smartphone or in a dedicated VR device and can you talk for that or am I mistaken about that?

Brian Faith - VP of Worldwide Sales and Marketing

Yes, I think in general anything that you want to do with a battery and if you want to have really precise control of movement, those are very good candidates for adding sensor hubs. And so if you look at a VR type system even its line powered to like your PC or laptop or something like that, if it’s going to have precise or need precise information for movement to give you that user experience, then using a sensor hub or sensor processor is probably a good idea.

Unidentified Analyst

Great. Thanks. And would you say that they are – I don’t know if you have knowledge of capability that would go beyond what an M4 could reasonably do?

Brian Faith - VP of Worldwide Sales and Marketing

Yes, I think – I'll go back to one of the slides that I presented, most of the M4s that are used in these types of environment [indiscernible] around a 100 mps or so and with the COS S3 we're getting a 280 mps. So there is a lot of other processing headroom available to add more algorithms to the platform.

Unidentified Analyst

Great. Okay. Yes, I am just curious can you say if you had any specific queries in the VR department for the sensor capability?

Brian Faith - VP of Worldwide Sales and Marketing

I'd say we've had discussion with certain customers regarding that type of application, but it hasn’t gone through a series and a point where we thought it was important to put into the prepared remarks.

stuff you never expect to find?

Runtastic Uses Oculus Rift To Give Your Real-World Workout A Virtual Kick In The Pants
Posted Dec 15, 2014 by Darrell Etherington (@etherington)


Fitness tracking app Runtastic has developed a proof-of-concept piece of software for Oculus Rift VR headsets that allow the user to do a real 7-minute workout, while experiencing a virtual environment at the same time. The new software lets you do squats, lunges, yoga and the official 7-Minute Workout, all while immersed in virtual environs designed to inspire you more than the basement, hotel room or boring office you may actually be using.

Locations programmed into this early version include a scenic hillside, a villa by the beach, and a virtual “black hole” (which sounds terrifying rather than relaxing, but maybe it’s an Interstellar cash in?) and it also acts as a movie theater for Runtastic training videos featuring exercise demonstrations. Virtual in-app trainers also perform exercises for the benefit of the user, using motion capture generated by Runtastic’s professional trainers.


Future plans include offering customizable surroundings that users can tweak according to their individual preference, and of course all activity is tracked just like it is with Runtastic’s mobile suite of apps.

In the fictional realm of VR novel Ready Player One, a key feature of VR was the ability to use virtual training regimens to get in shape and stay fit even without leaving your apartment, complete with varying resistance generated by the various interaction devices used by a player when interacting with their virtual environment. Runtastic’s app is like an extremely basic version of that complex vision, but it’s still a step on the path. They’ll be showing it off in person at the Consumer Electronics Show this year, so expect updated impressions once we get some time with it then.



pretty far out there?

 

1. jfieb, Saturday at 4:21 PMEditDeleteReport

   #30Reply
2. 

   jfiebMember

   
   

   this snip…
   
   
   One thing I will say as we alluded to this European customer and we hope to be able to announce this customer later this quarter.
   
   I think by getting into the more name brand companies that will give us an on trade to actually hitting from leaders in this industry. And once we get into leaders in this industry I would hope that the revenue potential for each one of these opportunities will pick up.
   

   jfieb, Saturday at 7:39 PMEditDeleteReport

   #31Reply
3. 

   jfiebMember

   
   

   Home > Wearables > Runtastic’s Moment smartwatch wraps modern…
   RUNTASTIC’S MOMENT SMARTWATCH WRAPS MODERN TECH IN A CLASSIC DESIGN
   By Robert Nazarian — September 4, 2015
   3
   Wearables are popping up left and right, but they aren’t setting the world on fire. One problem might be too many options, and too few useful ones. The other might be the fact that most of them are pretty ugly. Couple that with the fact that most people don’t want their wrists buzzing all day with messages and emails, and there isn’t a whole lot to get excited about.
   
   Runtastic hopes to solve all of those issues with the Moment, a beautifully crafted watch that has just the right amount of smarts.
   
   Recently acquired by the Adidas Group, Runtastic is better known for its fitness apps, but the company has already delved into the world of wearables with its earlier Orbit and learned a thing or two. Runtastic found that most people who bought the Orbit and other “me too” fitness bands usually stopped using it after a few months. It always came down to the look and feel or how often it needed to be charged.
   
   Related: The Huawei Watch launches September 17
   
   So Runtastic set out to change the game for fitness wearables. Runtastic VP of marketing and strategic communications Stephanie Peterson said the goal was simple: “How do we take tracking capabilities and build it into our lives in a way that people actually enjoy using, and don’t have to think about using?”
   
   The company already figured out the fitness tracking part of it with the Orbit, so Runtastic CEO and co-founder, Florian Gschwandtner, said the plan became transplanting that technology into the timless look of an analog watch. The result of this effort is the Runtastic Moment, which was announced today at IFA2015.
   
   A fashionable watch
   Designing a traditional watch is no easy task for a fitness-oriented company, and Runtastic wanted to do it right. So the company worked with Georg Krippl, a watchmaker with 25 years of experience, to create a design that could incorporate fitness tracking aspects along with an extended battery life into a fashionable timepiece.
   
   A lofty goal indeed, but there was one more piece of the puzzle. Along the way, Runtastic realized there was no one-size-fits-all approach, so the company created the Runtastic Moment in ten unique designs and organized them into four collections.
   
   
   
   
   
   
   Each collection sports a stainless steel case, scratch-resistant glass, the ability to withstand 300 feet in water, and six months of battery life. Each watch can be fitted with any 22mm watch band, but Runtastic offers a unique spring mechanism underneath the band makes them easier to remove, whereas traditional bands need a special tool.
   
   Related: Huawei might have the first smartwatch that fits us all
   
   Perhaps the best part is that you’ll never have to charge your wearable every night before bed. The standard watch battery lasts six months and a notification will let you know when it’s running low. You can easily change it by opening the back cover with the included screwdriver.
   
   Four collections, 10 designs
   Here’s a breakdown of the different collections and designs:
   
   Moment Fun – Designed for playful active types, it’s the smallest of the group with its 37mm diameter face. That’s about the same size as the smaller Apple Watch, which is 38mm. The Moment Fun comes with a silicone strap and is available in four colors: raspberry, plum, sand, and indigo. It’s affordably priced at $130.
   
   Moment Basic – This one is similar to the Moment Fun, except it has a larger 42mm diameter, and it’s only offered in black and sand colors. It’s the same size as the larger AppleWatch. The Moment Basic will also sell for $130.
   
   Moment Classic – This one has a minimal and “classic” look with its 46mm diameter. It boasts a genuine leather strap, and it’s available in silver, gold, and rose gold. The Moment Classic sells for $180.
   
   Moment Elite – For those who like a little sophistication, the Moment Elite comes with a genuine leather strap and is only offered in black. It has a 46mm diameter, and it sells for $180.
   
   The functionality of a modern fitness tracker
   The Runtastic Moment is as functional as it is good looking. It can track your steps, distance, calories burned, active minutes, sleep cycles, and goals in conjunction with the Runtastic Me app. The Moment is meant to be worn at all times, whether you’re exercising, working, or sleeping. Its waterproof covering means the shower or swimming pool shouldn’t hurt the watch either.
   
   The Moment isn’t the type of watch to constantly annoy you with notifications.
   
   The distance tracking is tied to steps, and the calories burned are calculated based on your step count and active minutes. While most people will track their steps, the active minutes feature can be used to track cycling and swimming, too. Gschwandtner did say that counting strokes while swimming is currently being tested, and could be enabled in a future update to the Moment.
   
   Sleeping is one area that most people don’t think about when it comes to fitness, however, a good night’s sleep is just as important as a daily exercise routine. Just touch the button on the watch when you’re going to sleep and press it again when you awake. The watch will be able to track how many hours you were in light and deep sleep.
   
   Related: The Asus ZenWatch 2 is the most customizable Android Wear watch yet
   
   The Runtastic Me app is available on both Android and iOS and will connect to the Moment via Bluetooth. Syncing will take place regularly, but the watch can hold seven days of stats. Peterson notes that this is perfect for people who like to get away and leave their phones behind. The Moment will track all your activities until it can sync again with your phone.
   
   
   
   commentary. it shows how they have learned from their first effort, and i think the battery life is a big step forward.
   the algos fit pretty well
   
   runtasic says
   
   
   Gschwandtner did say that counting strokes while swimming is currently being tested, and could be enabled in a future update to the Moment.
   
   quick just added
   
   

   • 
     
     
     • New swimming context enables improved fitness applications through stroke tracking

   so it is interesting from that point of view.
   
   anything else of interest?
   
   
   
   Not so many wearables can go for a swim, so its nice to see one that can?