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- How good is this Tier 1 PR?
- . Spikes Asia has announced Samsung as the 2017 advertiser of the year. The award honours brands that set themselves apart through the quality of their campaigns and recognises innovative marketing and inspiring creative communications. Terry Savage, chairman of Cannes Lions and vice chairman of Spikes Asia, said Samsung pushed the creative standards through its collaborations with agencies across the region. "Their campaigns encompass the full spectrum of cutting-edge technological expertise and creative bravery and we look forward to seeing what the future brings”, said Savage in a statement. Samsung had several notable wins at Spikes last year including the Celebrity Tantrum campaign that used device detecting technology to demonstrate the features of the new screen of Galaxy S7 as well as the Touchable Ink campaign in Thailand to make products and packaging more accessible for the visually impaired which picked up three Grands Prix, one Gold, one Silver and two Bronze Spikes. Among the Samsung campaigns launched this year that made headwinds were The Ostrich’and This is a Phone’campaigns to launch Galaxy S8 and S8+. Younghee Lee, chief marketing officer of Samsung Electronics and head of global marketing for Samsung’s Mobile Business will accept the award at the Spikes Asia awards ceremony on Friday 29 September. "Our brand work is the first articulation of the evolution to create a new connection with our consumers through a shared value-based approach," said Lee. "Samsung is a brand focused on creating real human value with its technology and we want to build upon our tech prowess to become a human-focused lifestyle brand.” Taking place at Suntec Singapore, Spikes Asia runs from 27 through 29 September. Delegate registration is open and anyone wishing to attend the Festival and Awards can register via the website.
Read more at: http://www.campaignasia.com/article/spikes-asia-names-samsung-as-advertiser-of-the-year/438740
SO its not just me on how GOOD they have done...
You, John and Danielle like this.
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- They keep showing more....
Samsung's next Gear Fit will track your swimming
It can also play your offline Spotify songs.
Jon Fingas, @jonfingas
11h ago in Wearables
Evan Blass/VentureBeat
We liked Samsung's Gear Fit 2, but it had its limits. You couldn't use it to track your swimming, for starters. It's a good thing, then, that well-known leaker Evan Blass claims to have a training deck detailing a sequel that should be unveiled at Samsung's August 23rd event. The Gear Fit 2 Pro would look much like its predecessor, complete with that tall, curved display, but would include some big design upgrades. Most notably, it would add 5 ATM water resistance and that hoped-for swim tracking -- it'll sync up with the Speedo On app. Accordingly, the Pro switches from a snap-on strap to a watch-like buckle to prevent it from falling off in mid-backstroke.
The full extent of the software upgrades isn't available, but the new wristwear should also support offline Spotify playback. So long as you have a pair of Bluetooth headphones, you won't need to bring your phone to get a soundtrack for your gym sessions. GPS tracking was already included in the Fit 2 and should carry over here.
There's no mention of pricing, not to mention whether this will replace or complement the Fit 2. The Pro badge suggests that it could be sold alongside the earlier wristwear, but nothing mentioned so far would explicitly justify a price hike. There's only a few days until the reported launch, though, so it won't take long to learn whether or not the new model is within your budget.
commentary...
So the leaks won't stop. This device is going to be unveiled near term. Notice how leaks are part of the game. Unveiling does not mean shipping...they should have a ship date at the unveiling- I would expect 1-2 months to allow the PR machine to build it up to a nice feaver pitch.
So will track along. Am sorry the pieces don't all fit together like they should.
To the question; Is there another Tier 1 device that fits in every way what it has to? Could I have missed it somewhere?
Nothing at Samsung that can be glimpsed at all. ........someone else.....I sift the sand pretty good and have nothing.
jfieb, 17 minutes agoEditDeleteReport
#41Reply
jfiebWell-Known Member
well-known leaker Evan Blass....
Samsung Gear Fit2 Pro: Swim tracking, offline Spotify support, and a more secure clasp
EVAN BLASS@EVLEAKS AUGUST 14, 2017 10:57 AM
While the star of Samsung’s Unpacked event on August 23 will undoubtedly be the Galaxy Note8, the mammoth smartphone is not the only device poised for an unveiling in a little over a week. Samsung also plans to introduce a new, backwards-compatible GearVR headset and its latest fitness smartband, the Gear Fit2 Pro.
Somewhat confusingly, the Fit2 Pro is actually the third fitness tracker from the South Korean manufacturer and builds on the Tizen-powered Gear Fit2 in a number of ways, according to a training deck shared with VentureBeat.
First and foremost is the addition of so-called 5 ATM water resistance, which will allow the band to be fully submerged and enables tracking during swimming workouts. The Gear Fit2, by comparison, is IP-68 certified against brief interactions with water, but is not submersible. The Fit2 Pro syncs up with the Speedo On app.
Another addition, one which makes the upcoming band more of a competitor against smartwatches, is music playback — including support for offline Spotify tracks. Like its predecessor, Gear Fit2 Pro also includes GPS functionality.
Finally, the Pro model offers a watch-style clasp that makes it more suitable for vigorous workouts, whereas the regular Fit2 only features a snap clasp. The band is compatible with both iOS and Android handsets, and includes a year’s subscription to Under Armour’s premium tier of digital services.
It wasn’t clear if the Gear Fit2 Pro will serve as a replacement for, or be sold alongside, the current model. Pricing and release details were not mentioned in the training material.
jfieb, 15 minutes agoEditDeleteReport
#42Reply
jfiebWell-Known Member
Do not covet,
not my neighbors wife,
A friends Tesla,
but Evan Blass's job...but not his medical conditions....so I am glad he has a job like this with his diagnosis....
I covet it.
Evan Blass
From Wikipedia, the free encyclopedia
Evan Nelson Blass
Head shot of Evan Blass
Occupation Blogger, Editor, Phone leaker
Known for Founding @evleaks
Evan Nelson Blass, once known solely by his pen name @evleaks, is an American blogger, editor, and phone leaker. He gained international notoriety for a series of numerous smartphone and tablet leaks on Twitter, spanning the period July 2012 through August 2014, that made him a trusted source for many technology journalists.[1]Blass announced his retirement from leaking devices in a tweet on August 3, 2014,[2] although he soon returned to leaking under his proper name.
Career[edit]
From 2005-2008, Blass held several positions at AOL-owned technology site Engadget, including senior editor,[3] before departing to write briefly for the now defunct technology publication Obsessable.[4]From 2010-2012, Blass was managing editor of mobile technology site Pocketnow.[3]
Blass was diagnosed with multiple sclerosis in 2004, and in November 2013 was the subject of a report on The Verge documenting a controversial Walgreens policy pertaining to the dispensation of narcotic painkillers.[5]
On November 23, 2015, Blass started writing for VentureBeat.
he was anonymous at first....
For nearly a year, Blass maintained the @evleaks account anonymously—while some of his colleagues knew of his identity, he purposely kept it hidden from the public at large. In June 2013, Blass fully revealed himself in an interview with Android Police,[6]citing the inevitability of being unmasked as the reason for his decision.
In early 2016, Blass continued to leak accurate details of then-unreleased flagship smartphones Samsung Galaxy S7, Galaxy S7 Edge, LG G5, HTC 10 and Huawei P9 through tweets and VentureBeat articles.
He must have made his unique career by himself and people just shove stuff under his door as part of corporate policy. Samsung shoved his nice reveal of Spotify/swimming....
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Some text to review...
- inside Samsung, there was some differences over the development, here is a nice snip...
If Samsung had its choice, it would rather avoid the regulatory headaches, too. One engineer source told me that the company’s real interest was producing a low-cost health watch with some fancy sensors that it could sell in FitBit-like volume to consumers.If that was the real goal, the Simband, with its sophisticated sensors, had badly overshot the mark......
one other BF snip of text
and we are very happy to be included in a design that we believe will receive extensive media coverage.
- This watch is not going to be like the other ones that have been shipped in the market.
extensive media coverage.
Use the news items to start to get a feel for that.
- With each piece of incremental info the odds change.
Wikipedia actually has a very good entry on
Wikipedia:The duck test
Will track along.
This Samsung pro device....Lookin pretty sweet as far as the device and what a great step up from the existing device!
And as far as PR campaigns...Samsung's recent efforts with the S8 were so IMPRESSIVE!
Extra, extra, read all about it...
Gear Fit 2 Pro spotted in a support page on Samsung’s website
Commentary on the BIGGest fears of long term holders...
1. This device does indeed exist. For certain. No doubts.
2. It has NOT been cancelled- It will be on shelves.
3. Timing- Based on incremental info- subjective odds are shifting to an unveiling near term at one of their BIG events.
If any issues come up in the on going field testing they can still unveil on a big stage and just adjust the shipping dates; unveiling is close at hand now (?)
4. We have the parts when they are called for.
5. Subjective odds are shifting regarding the guidance, and going forward we may get tidbits that gives us some idea of when the ramp will happen for the Tier 1 wearable.
6. Past gear fit devices started with global sales, not staged regions.
7. Samsung Gear sport- they will have a formidable line across ALL wearables.
Health/Hybrid/Smartwatch. With the gear sport, which will probably be a hybrid-use that addition to show their commitment to this segment.
8. Nobody can bundle like Samsung and we can see how they put the packages together.
9. We know they want Bixby as part of their health fitness platform; use this to show just how vulnerable Fitbit is.....Fitbit will have trouble adding voice, AI etc.
they have no hearables, or experience in making them.
I was happy to read of this Tier 1 wearable showing up on Samsung's web site....I do like to read stuff myself and spent a futile 15 minutes trying to find that web page to put a link to it....no cigar. So if you want give it a shot. It may still be there, possibly it got taken down,.....but it is part of the GEEK buzz thing and subjective probabilities are that there will be MORE of this stuff-so keep checking any updates on this thread.
Always keep something to look forward to and I really look forward to this Tier 1 unveiling...
On GFP2though it should come with a number new sensors for improved step-tracking improved accuracy.I can't be more specific about the sensor upgrade other than assuring you it did not affect the use of our EOS S3 in any way, and that the primary goals of the rigorous testing are to optimize the design for data accuracy and battery life.With the sensor change completed, we are currently working with the customer's manufacturing engineering group to prepare for the production launch while additional field testing continues. The continued field testing and extreme focus on optimizing this design for data accuracy and battery life could lead to further delays, so we are not including any revenue from this design in our Q3 guidance. We have built up an inventory of EOS S3 to handle any upsides to this current outlook.
Now a serious GEEK might just find the Gear Fit Pro2 web page on Samsung.....there is NO way they could write...new sensors for improved step-tracking.....without help.
Its nice Samsung will have a full range of wrist devices as the new named Gear Sport has caught up-It might make sense to unveil them all as a wearable fashion show-something for everyone. I had presumed the new señsor was for CHRM, but this item suggests otherwise.....
will track along....with these snips always on
In parallel with the ongoing efforts to bring its first EOS S3 design to production, this customer has recently made wearables and hearables a long-term strategy, and with that, a strategic commitment to include always-on voice capability in future designs. We are working closely with this customer on two new high-volume consumer wearable and hearable opportunities that are targeted for mass production during mid-2018.
Iconx here we come?
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Himanshu 12 August 2017
Samsung Smart wearables
Shortly after it stopped by the Federal Communications Commission (FCC), the Gear Fit 2 Pro has been officially confirmed. The moniker has been spotted on the South Korean company's official website, along with the model number SM-R365.
Nothing much is known about the wearable at the moment, except that it's likely to have a design similar to the standard Gear Fit 2 and could feature improved step-tracking accuracy. It's said to be made official around the same time as the Galaxy Note8.
Meanwhile, in a separate but related news, a new Samsung wearable dubbed Gear Sport has been cleared by the FCC. The device carries a model number of SM-R600 and capable of monitoring heart rate.
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- Samsung could unveil a Gear Fit Pro 2 alongside the Note 8
Samsung could unveil a Gear Fit Pro 2 alongside the Note 8
By David Nield a day ago Wearables
Wearables on the way
All eyes are on the next super-sized smartphone that Samsung's planning to unveil, but we may well see a new fitness tracker device alongside it later this month - reference to an as-yet-unannounced device called the Gear Fit Pro 2 has appeared on Samsung's website.
A successor to the Gear Fit 2 then? The addition of a "Pro" label rather than an extra number suggests this is going to be a minor upgrade rather than a major overhaul, though there should be some bells and whistles to attract buyers. Samsung's naming schemes for its wearables haven't often made sense and it's obviously not going to start now.
The reference, on a blank support page, was spotted by SamMobile, but that's about all we know about what's coming. There's a good chance the wearable could launch alongside the Galaxy Note 8 on August 23, or maybe at the IFA event at the start of September.
Fitness first
This looks to be different to the new Samsung Gear smartwatch that's also in the pipeline, basically a Gear S3 with some extra fitness features. This one is going to be more fitness tracker and less smartwatch, like the Gear Fit 2 it's supposedly replacing.
Samsung registered a "Gear Fit Pro" trademark back at the start of the yearthough details of what it might entail have been thin on the ground since. We've also heard rumors that Samsung is planning to create a device that fuses the ideas of a smartwatch and a fitness tracker together, whatever that means.
Not much in the way of specs or price then, but don't be surprised if we see one or two wearables appear from Samsung in the next few weeks, catering to the serious athletes out there. On top of that we're still waiting for the Gear S4 too.
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Gear Fit 2 Pro spotted in a support page on Samsung’s website
JOSH L. / 3 DAYS AGO
The long-rumored Gear Fit 2 Pro (SM-R365) has surfaced on a blank support page on Samsung’s website. This news comes shortly after the unit was spotted passing through the Federal Communications Commission (FCC), leading us to believe that it could hit the shelves at the same time as the Galaxy Note 8.
Gear Fit 2 review: A worthy upgrade over the Gear Fit
We don’t know a great deal about the Gear Fit 2 Pro. If the sketch included in the documentation that was handed over to the FCC is anything to go by, it’ll have a similar design to the standard Gear Fit 2, though it should come with a number new sensors for improved step-tracking improved accuracy.
Related: Samsung’s upcoming fitness tracker passes through FCC
Earlier today, we reported that another Gear-branded wearable had appeared on the FCC’s online database. The unit, which has been dubbed the Gear Sport, is expected to be announced at IFA in September, so it’s also feasible that the Gear Fit 2 Pro will be unveiled during the same event.
This sort of incremental leaking is business as its done, it has happened just like this.
What to expect next?
A photo gets spotted, the web page gets filled in.
Any incremental info?
Somehow they expect much improved step counting.
My opinion is my own, but use this continuing incremental dots to make your own time frames....
have fun is the most important thing ;-).......
This snip is a common one from the GEEK sites
The fact the Gear Fit2 Pro name is already up on its own website suggests we are not far away from an official unveiling.