The general reaction here has been great; we’ve talked about the consolidation in the sensor algorithm market numerous times over the past few months in our earnings calls and other public forums, and our ability to offer hardware and/or software (algorithms) to potential customers is being greeted with a lot of enthusiasm.   Of course, the accuracy of our algorithms doesn’t hurt! -
Scenario

You are a China OEM; let's use Xiaomi, with Apple like ambitions and you need a wearable for your ecosystem.
You want algos, but have little in algo chefs in house.  Where do you get them?

SPI would have been and obvious choice, and so would Movea, but they are not available now.
The open source of MEMS?  May not be mature enough?



There just are NOT a LOT of options here any more.
The consolidation in the algo market which caused some headaches when it happened
has turned out to be a very good thing for us!

When you have a window of opportunity this time QUIK will drive right through it?