It is just so nice to read this.  I am just happy today.....

http://finance.yahoo.com/news/runtastic-selects-quicklogics-sensor-hub-130000198.html Runtastic Selects QuickLogic's Sensor Hub and SenseMe Algorithm Library for Its New Runtastic Moment Wearable QuickLogic Corporation 1 minute ago . View photo Runtastic has selected QuickLogic's ArcticLink 3 S2 Sensor Hub and SenseMe Algorithm Library for its … SUNNYVALE, CA--(Marketwired - Sep 9, 2015) - QuickLogic's ArcticLink 3 S2 Sensor Hub enables the Runtastic Moment to deliver up to six months of battery life. QuickLogic's comprehensive SenseMe Algorithm Library delivers world-class accuracy while optimizing battery life. QuickLogic Corporation® (NASDAQ: QUIK), the innovator of ultra-low power programmable sensor processing solutions, today announced that Runtastic has selected the company'sArcticLink® 3 S2 Sensor Hub and SenseMe™ Algorithm Library for its new and innovative Runtastic Moment watch, which combines traditional timekeeping with modern activity tracking technology. Runtastic is a leading provider of apps, products and services that track and manage health and fitness data. With more than 140 million downloads and 70 million registered users, Runtastic, which was acquired by adidas Group in August 2015, is a leader in the rapidly expanding mobile health and fitness tracking market. With ten unique designs, which are organized into four collections, the Runtastic Moment leverages this position by integrating 24/7 activity tracking into a fashionable and intuitive analog watch form factor. Through the use of QuickLogic's sensor hub technology, the Runtastic Moment activity tracker delivers up to six months of normal use from only a low-cost watch battery. The QuickLogic S2 sensor hub was designed from the ground up to address the unique requirements for processing the always-on flow of sensor data that is common today in wearable devices and some leading edge smartphone designs. With its unique patent pending architecture, the QuickLogic S2 sensor hub supports these requirements with an average power consumption of only 75 µW. When combined with QuickLogic's extensive SenseMe Algorithm Library, C-based development tools, and reference design platforms, OEMs can accelerate new product development cycles while minimizing design risks. QuickLogic's clear product roadmap assures OEMs that their design efforts will be extensible to future products. "In our view, the wearable devices in the market today represent an unnecessary compromise of form, function and ease of use," said Florian Gschwandtner, CEO and co-founder of Runtastic. "By combining the classic elegance of a fashionable analog watch with our world class activity tracking and the ultra-long battery life we get from using QuickLogic's unique products, we believe the Runtastic Moment will be a disruptive force in wearable technology." "Runtastic's no-compromise design goal is an ideal fit for our sensor hub technology and SenseMe Algorithm Library," said Andy Pease, president and CEO of QuickLogic. "Our S2 sensor hub is five times more power efficient than the microcontroller solutions commonly seen in other wearable products, and the accuracy of our SenseMe Algorithms is indisputably world class."  More AvailabilityThe ArcticLink 3 S2 sensor hub and the SenseMe Sensor Algorithm Library are available now. For more information visit, www.quicklogic.com/technologies/sensor-algorithms/senseme/. The Runtastic Moment health and fitness watch is available now at the Runtastic Online Shop, and at select retail outlets in the near future. For more information, visit www.runtastic.com/moment. Stay up to date with QuickLogic: http://blog.quicklogic.com/ http://www.youtube.com/QuickLogicCorp http://twitter.com/QuickLogic_Corp http://www.facebook.com/QuickLogic

a snip on S Johnson's ideas...

http://www.independent.co.uk/arts-entertainment/books/reviews/where-good-ideas-come-from-by-steven-johnsonbr-sudden-genius-by-andrew-robinson-2100690.html

The key to both natural and technological evolution is bricolage; recycling spare parts; taking an object from one context and placing it in another. And the most fertile environments are those that create a platform for innovation, allowing the greatest number of spare part add-ons. This is what unites the coral reef, the Italian city states and Twitter: all are fertile environments that have enabled a myriad innovations.

Johnson shows how cooperation in nature is just as important as competition. That is the secret of the coral reef. Everything is recycled in a limited space on a matrix of calcium carbonate built up by the coral – the ultimate example of bootstrapping. He gives another example of how a key species can create an environment in which many others can thrive. 

MIG, those who are member companies, those who have a product of the month, put what they have to make the coral reef for MEMS/sensors/ sensor fusion algorithms.

It will be so rich and I want to thanks QUIK for their perseverance toward this result.

A snip of text on coral reefs...

Coral reefs are believed by many to have the highest biodiversity of any ecosystem on the planet—even more than a tropical rainforest. Occupying less than one percent of the ocean floor, coral reefs are home to more than twenty-five percent of marine life.

Why is that important? A highly biodiverse ecosystem, one with many different species, is often more resilient to changing conditions and can better withstand significant disturbances.

Use it as a mental model for MIG and what is going on.  A small percent of all the silicon, but it will account to 25% of the future creativity toward the useful future?  Something like that for me anyway.

That is why I am so happy with their investment in talented algo chefs in addition to their silicon.  Those who have becomed programmed to see QUIK as a failure should start to focus no just HOW FAST

the algos are coming in comparison to the Eos platforms ......I expect some more complex algos later this month.  

Like what algos?

CHRM?

THat will be ready for the wearable Eos not the Smartphone Eos.

PDR?

Yeah, now were talking.

QUIK, like the banner that says..

http://www.memsindustrygroup.org



***********************************

Member product of the month



******************************************


MEMS Executive congress Nov. QUIK is a sponsor

Tsenor Summit Dec QUIK is a sponsor.

the MIG is top notch. I have watched a fair bit of video. K Lightman as a spokesperson- enthusiasm is real and contagious. S Whalley, ( on the QUIK technology board )-industry veteran who sees the whole ecosystem speaks very well. THis is a very high quality organization.

S Johnson writes so well on the coral reef and the diversity of life that flourishes there in comparison to the huge rest of the ocean. I have used that as a model for what is happening
in the MIG ecosystems. Have had NO reason to consider changing it...;-)

the next post will be a digression for some, not not for others.

just going to put this here for future reference…

But is there – have seen a virtual reality, am I mistaken in thinking that virtual reality is going to require a lot of sensors and are there some functions beyond voice activation or step counting or kind of these fitness applications that might require sensor hubs either in a smartphone or in a dedicated VR device and can you talk for that or am I mistaken about that?

Brian Faith - VP of Worldwide Sales and Marketing

Yes, I think in general anything that you want to do with a battery and if you want to have really precise control of movement, those are very good candidates for adding sensor hubs. And so if you look at a VR type system even its line powered to like your PC or laptop or something like that, if it’s going to have precise or need precise information for movement to give you that user experience, then using a sensor hub or sensor processor is probably a good idea.

Unidentified Analyst

Great. Thanks. And would you say that they are – I don’t know if you have knowledge of capability that would go beyond what an M4 could reasonably do?

Brian Faith - VP of Worldwide Sales and Marketing

Yes, I think – I'll go back to one of the slides that I presented, most of the M4s that are used in these types of environment [indiscernible] around a 100 mps or so and with the COS S3 we're getting a 280 mps. So there is a lot of other processing headroom available to add more algorithms to the platform.

Unidentified Analyst

Great. Okay. Yes, I am just curious can you say if you had any specific queries in the VR department for the sensor capability?

Brian Faith - VP of Worldwide Sales and Marketing

I'd say we've had discussion with certain customers regarding that type of application, but it hasn’t gone through a series and a point where we thought it was important to put into the prepared remarks.

stuff you never expect to find?

Runtastic Uses Oculus Rift To Give Your Real-World Workout A Virtual Kick In The Pants
Posted Dec 15, 2014 by Darrell Etherington (@etherington)


Fitness tracking app Runtastic has developed a proof-of-concept piece of software for Oculus Rift VR headsets that allow the user to do a real 7-minute workout, while experiencing a virtual environment at the same time. The new software lets you do squats, lunges, yoga and the official 7-Minute Workout, all while immersed in virtual environs designed to inspire you more than the basement, hotel room or boring office you may actually be using.

Locations programmed into this early version include a scenic hillside, a villa by the beach, and a virtual “black hole” (which sounds terrifying rather than relaxing, but maybe it’s an Interstellar cash in?) and it also acts as a movie theater for Runtastic training videos featuring exercise demonstrations. Virtual in-app trainers also perform exercises for the benefit of the user, using motion capture generated by Runtastic’s professional trainers.


Future plans include offering customizable surroundings that users can tweak according to their individual preference, and of course all activity is tracked just like it is with Runtastic’s mobile suite of apps.

In the fictional realm of VR novel Ready Player One, a key feature of VR was the ability to use virtual training regimens to get in shape and stay fit even without leaving your apartment, complete with varying resistance generated by the various interaction devices used by a player when interacting with their virtual environment. Runtastic’s app is like an extremely basic version of that complex vision, but it’s still a step on the path. They’ll be showing it off in person at the Consumer Electronics Show this year, so expect updated impressions once we get some time with it then.



pretty far out there?