The future of advertising in a mobile context aware world I’m convinced that mobile computing will become increasingly situationally aware and context adaptive. What I mean by this is that the platform will know if you are in a mall or an airport. It will know if you are time constrained because of a pending scheduled event or flight departure. It will know what the weather is and if you are attending a concert in the next week. It will know your past buying behavior and what it suggests about your demographic, buying capacity and price elasticity in different situations. It will know if you are an influencer in social media circles and if you are an early adopter or a laggard.
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