Sunday, October 19, 2014

The recent meeting had a lot of Asian press there...

http://www.ctimes.com.tw/DispNews/tw/%E6%84%9F%E6%B8%AC%E9%9B%86%E7%B7%9A%E5%99%A8/QuickLogic/CSSP/%E7%94%9F%E6%85%8B%E7%B3%BB%E7%B5%B1/1410141712TL.shtml

CTIMES / 新聞 /
    
感測集線器市場生波瀾 QuickLogic從產品與生態系統下手

【CTIMES 姚嘉洋 報導】   2014年10月14日 星期二

瀏覽人次:【371】
   

自QuickLogic從傳統的FPGA(可編程邏輯閘陣列)開始轉型成CSSP(客製化規格標準產品)後,該公司近年來就把重心放在感測集線器(Sensor Hub)領域,與MCU(微控制器)相較,標榜擁有高客製化與極低功耗等技術優勢,所以讓感測集線器市場產生了變化。
左為QuickLogic全球銷售暨市場副總裁Brian C. Faith;右為QuickLogic總裁暨CEO Andrew J. Pease(攝影:姚嘉洋)
左為QuickLogic全球銷售暨市場副總裁Brian C. Faith;右為QuickLogic總裁暨CEO Andrew J. Pease(攝影:姚嘉洋)
而隨著感測器市場的暴發性成長,也使得感測集線器的需求隨之加溫,為了能在該市場取得主導地位,QuickLogic不僅推出新一代的感測集線器產品ArcticLink3 S2,也公布了感測集線器合格供應商的平台計畫,嘗試打造一個生態系統為終端應用提供更具效益的完整解決方案。而目前該計畫所公布的名單業者,包括了高通、博通、德州儀器、意法半導體(ST)、亞德諾半導體(ADI)、博世(Bosch)、奧地利微電子與InvenSense等,涵蓋的範圍從應用處理器到各類感測器供應商等。
此次重大訊息的發布,CTIMES在美國也特別採訪到QuickLogic總裁暨CEO Andrew J. Pease,他特別指出,QuickLogic不會推出S2後而自滿,在往後的日子裡,不光是在感測集線器領域會持續推陳出新,在連線與顯示方面也會採取相同的作法,新一代的ArcticLink3 S2,不論就是硬體規格,或是軟體支援的能力,都比前一代的S1提升許多,但最重要的是,不論是在接腳或是在軟體上,前後代的產品皆能完全相容。Andrew J. Pease強調,就感測應用上,關鍵在於裝置本身能不能真的感測到任何的動作變化?
舉例來說,騎自行車能不能分辨出是男生騎或是女生騎,若是女生騎的話,前面極有可能放置一個置物欄,終端裝置是否能辨識出這樣的使用情境?又或者,使用者將智慧型手機放進口袋的動作,智慧型手機本身是否也能辨識?一言以蔽之,感測裝置必須變得更加智慧化,所以在演算法的支援就必須更加全面,不光是自家的演算法可以與S2配合,就算是第三方業者或是OEM自行開發的演算法,ArcticLink3 S2都能充份支援,當然QuickLogic也有提供對應的開發套件與軟體,來滿足開發需求。
談到生態系統的建置,QuickLogic也瞄準了穿戴式應用,ArcticLink3 S2因為擁有極低功耗與超小封裝,所以也相當適合此類應用,Andrew J. Pease直言,針對該應用所需要的連線技術,業界普遍的共識皆以藍牙為主,所以QuickLogic也找上了藍牙技術的主要半導體業者NORDIC合作,並提供開發套件,同時也支援Arduino平台。Andrew J. Pease進一步談到,我們都很清楚藍牙的技術供應業者不止NORDIC一家,未來也不排除尋求如CSR來打造更完整的穿戴式應用的生態系統。Andrew J. Pease並透露,此次生態系統的建置,德州儀器所提供的是嵌入式處理器,在這方面的合作上,是希望除了在消費性電子外,QuickLogic能夠尋求其他應用的可能性,而博通所提供的,則是顯示方面的處理器。
Andrew J. Pease說,放眼未來,QuickLogic的確有可能將感測集線器與連線元件加以整合,以提供更具價值的產品給客戶,但現階段還是先以高度彈性設計為第一優先來因應客戶的需求。




a poor translation follows, but there IS incremental tidbits even here...


Sensing hub market products and raw waves QuickLogic ecosystem from start

[CTIMES Yao Jia Yang reports] 2014 Tuesday, October 14th
Viewed: [371]
 
QuickLogic from the traditional FPGA (Programmable Gate Array) began the transition to a CSSP (Customized specifications product) since, in recent years, the company put the focus on the sensing hub (Sensor Hub) field, and MCU (micro control unit) compared to advertised with high customization and extremely low power consumption and other technical advantages, so let sensing hub market had changed.

Left for Brian C. Faith QuickLogic cum vice president of worldwide sales market; right for QuickLogic president and CEO Andrew J. Pease (Photo: Yao Jia Yang)
With the outbreak of the growing sensor market, but also makes the sensing hub needs along with heating, in order to obtain a dominant position in the market, QuickLogic not only introduced a new generation of sensing hub products ArcticLink3 S2, also announced the flu measurement platform hub qualified suppliers plan to try to create an ecosystem to provide more complete solutions for efficient end-use applications. The current list of the plan announced by the industry, including Qualcomm, Broadcom, Texas Instruments, STMicroelectronics (ST), Analog Devices (ADI), Bosch (Bosch), austriamicrosystems and so on InvenSense, covering the from the application processor to the various types of sensor suppliers.
The major message of the release, CTIMES especially in the United States to interview QuickLogic president and CEO Andrew J. Pease, he specifically pointed out that after the introduction of S2 QuickLogic will not be complacent in the coming days, not only in the field of sensing hub will continue to introduce new aspects in connection with the display will adopt the same approach, a new generation of ArcticLink3 S2, regardless of the hardware specifications is the ability, or software support, than the previous generation of S1 upgrade many, but the most important thing is , or whether it is in the pin on software products have encountered before fully compatible with future generations. Andrew J. Pease stressed that the sense of the test application, the key is the device itself can not really sensed any change in action?
For example, riding a bicycle can not tell a guy or a girl riding a ride, if the girls ride, then most likely be placed in front of a glove bar, terminal device can identify whether the use of such situations? Or, the user moves into the smart phone pocket, smart phone itself is also able to identify? In a nutshell, the sensing device must become more intelligent, so the algorithm must support more comprehensive, not just their own algorithms and S2 can cooperate, even if a third-party or OEM industry self-developed calculus France, ArcticLink3 S2 can fully support, of course, QuickLogic also provided corresponding development kits and software to meet development needs.
Speaking to build the ecosystem, QuickLogic also aimed wearable applications, ArcticLink3 S2 because they have very low power consumption and ultra-small package, so it is quite suitable for such applications, Andrew J. Pease bluntly, needed for the application even line technology, the industry generally begin with a Bluetooth-based consensus, so QuickLogic also find on the major semiconductor industry NORDIC Bluetooth technology cooperation, and to provide development kits, as well as support for Arduino platform. Andrew J. Pease further mentioned that we are well aware of Bluetooth technology supply industry more than NORDIC one, the future does not rule out seeking such as CSR to create a more complete ecosystem wearable applications. Andrew J. Pease and revealed that the eco-system build, provided by Texas Instruments embedded processors, on cooperation in this regard is the hope except in consumer electronics outside, QuickLogic to seek the possibility of other applications , and Broadcom provided, the display area is a processor.
Andrew J. Pease said, look to the future, QuickLogic indeed possible to sense the hub and connect components to be integrated in order to provide more value-added products to customers, but at this stage or the first in a highly flexible design as the first priority to cope with customers demand.

This was before things changed and QCOM took CSR out for 2.5 B.





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