The recent meeting had a lot of Asian press there...
http://www.ctimes.com.tw/DispNews/tw/%E6%84%9F%E6%B8%AC%E9%9B%86%E7%B7%9A%E5%99%A8/QuickLogic/CSSP/%E7%94%9F%E6%85%8B%E7%B3%BB%E7%B5%B1/1410141712TL.shtml
a poor translation follows, but there IS incremental tidbits even here...
Sensing hub market products and raw waves QuickLogic ecosystem from start
[CTIMES Yao Jia Yang reports] 2014 Tuesday, October 14th
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QuickLogic from the traditional FPGA (Programmable Gate Array) began the transition to a CSSP (Customized specifications product) since, in recent years, the company put the focus on the sensing hub (Sensor Hub) field, and MCU (micro control unit) compared to advertised with high customization and extremely low power consumption and other technical advantages, so let sensing hub market had changed.
Left for Brian C. Faith QuickLogic cum vice president of worldwide sales market; right for QuickLogic president and CEO Andrew J. Pease (Photo: Yao Jia Yang)
With the outbreak of the growing sensor market, but also makes the sensing hub needs along with heating, in order to obtain a dominant position in the market, QuickLogic not only introduced a new generation of sensing hub products ArcticLink3 S2, also announced the flu measurement platform hub qualified suppliers plan to try to create an ecosystem to provide more complete solutions for efficient end-use applications. The current list of the plan announced by the industry, including Qualcomm, Broadcom, Texas Instruments, STMicroelectronics (ST), Analog Devices (ADI), Bosch (Bosch), austriamicrosystems and so on InvenSense, covering the from the application processor to the various types of sensor suppliers.
The major message of the release, CTIMES especially in the United States to interview QuickLogic president and CEO Andrew J. Pease, he specifically pointed out that after the introduction of S2 QuickLogic will not be complacent in the coming days, not only in the field of sensing hub will continue to introduce new aspects in connection with the display will adopt the same approach, a new generation of ArcticLink3 S2, regardless of the hardware specifications is the ability, or software support, than the previous generation of S1 upgrade many, but the most important thing is , or whether it is in the pin on software products have encountered before fully compatible with future generations. Andrew J. Pease stressed that the sense of the test application, the key is the device itself can not really sensed any change in action?
For example, riding a bicycle can not tell a guy or a girl riding a ride, if the girls ride, then most likely be placed in front of a glove bar, terminal device can identify whether the use of such situations? Or, the user moves into the smart phone pocket, smart phone itself is also able to identify? In a nutshell, the sensing device must become more intelligent, so the algorithm must support more comprehensive, not just their own algorithms and S2 can cooperate, even if a third-party or OEM industry self-developed calculus France, ArcticLink3 S2 can fully support, of course, QuickLogic also provided corresponding development kits and software to meet development needs.
Speaking to build the ecosystem, QuickLogic also aimed wearable applications, ArcticLink3 S2 because they have very low power consumption and ultra-small package, so it is quite suitable for such applications, Andrew J. Pease bluntly, needed for the application even line technology, the industry generally begin with a Bluetooth-based consensus, so QuickLogic also find on the major semiconductor industry NORDIC Bluetooth technology cooperation, and to provide development kits, as well as support for Arduino platform. Andrew J. Pease further mentioned that we are well aware of Bluetooth technology supply industry more than NORDIC one, the future does not rule out seeking such as CSR to create a more complete ecosystem wearable applications. Andrew J. Pease and revealed that the eco-system build, provided by Texas Instruments embedded processors, on cooperation in this regard is the hope except in consumer electronics outside, QuickLogic to seek the possibility of other applications , and Broadcom provided, the display area is a processor.
Andrew J. Pease said, look to the future, QuickLogic indeed possible to sense the hub and connect components to be integrated in order to provide more value-added products to customers, but at this stage or the first in a highly flexible design as the first priority to cope with customers demand.
This was before things changed and QCOM took CSR out for 2.5 B.
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