Up from the archives for looking at again...

a few key snips...

http://techcrunch.com/2014/07/12/hardware-is-the-new-software/

Hardware Is The New Software

Nest. GoPro. Beats. Jawbone. Oculus. All hardware companies and each of them accorded multi-billion-dollar valuations either in private investment transactions or acquisitions by some of the largest technology companies on the planet.

In short, hardware is now the new software. Or, what some call Hardware 2.0.

Unlike the traditional hardware companies that focus on shipping boxes, Hardware 2.0 companies have disrupted our notions about the difference between hardware and software with one seamless user experience. The Hardware 2.0 disruption is so profound, tech giants are spending billions to make sure they don’t miss this seismic shift.

It’s incredibly difficult to build a great hardware company and it’s incredibly difficult to build a great software company. However, it’s insanely difficult to build a hardware andsoftware company all in one. And it’s the new Holy Grail that venture capitalists and the largest of tech giants are pursuing with multi-billion-dollar investments and acquisitions worldwide.

Is QUIK a hardware 2.0 company now?   You bet.

So is Razor moving into wearables you ask?