Part of the title of this Blog comes from Steven Johnson's writing.
So I will look at his thoughts on coffee houses and what it means...

http://inthebooks.800ceoread.com/news/articles/interviewing-steven-johnson-where-good-ideas-come-from


One recurring theme in almost all the people that I look at is that they have a lot of hobbies. The innovators are constantly working on three, four or five pet projects—beyond their main job. - 


Consider Goog Glass,  early wearables,  sensors in unusual places as examples of pet projects beyond their main jobs.  It makes no difference that some say, who needs that and put it down....they don't get it.


RC,  let that sink in and write that e-mail.  It has been a MAJOR failure these past decade(s)or so?

The coffee shop is something he refers to....again and again.  The example...Loyds of London.  It was a coffee shop...

HISTORY

In the 17th century, London's importance as a trade centre led to an increasing demand for ship and cargo insurance. Edward Lloyd's coffee house became recognised as the place for obtaining marine insurance and this is where the Lloyd’s that we know today began.

From those beginnings in a coffee house in 1688, Lloyd’s has been a pioneer in insurance and has grown over 325 years to become the world’s leading market for specialist insurance. On the following pages you can learn about Lloyd's unique and colourful past, from its early days in Edward Lloyd’s coffee house, to the historical events that changed the face of Lloyd's forever.

Networking and exchanging caffeinated ideas......

World's first classification society 

The Society for the Registry of Shipping was set up in 1760 by customers of Edward Lloyd’s Coffee House in Lombard Street, London. The aim was to give merchants and underwriters recorded information on the quality of their vessels. The Register Book listed vessels rated, or classed, after the condition of their hulls and equipment had been surveyed. The subscriptions generated by the Register Book paid for the surveyors to carry out the work. This was the true beginning of classification and the Society was the world’s first classification society. 

http://www.lr.org/en/who-we-are/heritage/brief-history/

MEMS Congress is THE Coffee house for the sensor people to get together with the algo people, to get together with

the infrastructure,  Where ideas are exchanged and seeds for the next roadmap item are formed.

With this in mind take a few minutes and actually see QUIK's CTO speak of the MEMS Congress...

http://blog.quicklogic.com/corporate/an-interview-with-tim-saxe/

This is part and parcel.  IT IS the Edward Lloyd’s Coffee House on Lombard Street, that means QUIK will be spot on.  That they are in the ecosystem.  No premium is given to being in the MEMS/sensor fusion coffee house.  That is a very crucial coffee shop and the rewards will follow in due time.  I know not fast enough for many  ( me included ) but in some fashion that will have been worth the wait.


This snip...

revenue opportunities for IoT sensors are spread across many kinds of sensors, the report notes that more than half of the revenues in this sector--$5.8 billion--come from sensor hubs.


Consider that QUIK is working overtime to deliver the very BEST SoC for the IoT that there will be.  In this context any given slot, and when it might actually ship is less important than the listening that has occured, ie they were focused on "always on" and context aware, in 2011, when they worked in secrecy on the S1, hoping no one else would make the multiple of it.

QUIK has some of the BEST bits and pieces on its bench, it is in the MEMS sensor Coffee house.
It's so busy in that shop that the exchange of ideas would make Edward Lloyd happy.  "Just like my place on Lombard st.", he'd say.