Tuesday, February 24, 2015

commentary;

No info tidbit today.

     I had never spent very much time, despite all the reading, putting a price target or a date for that target.  Maybe that was smart on some level and what you get for knowing the QUIK history and sort of letting the story evolve at its own pace.  So since I had no price or a date for that price, they did not let me down, and I don't have anger to deal with.

some think as follows...
 QUIK let me down, I'm mad and I am going to sell this stock and get out, when I can. Soon as it gets to my purchase price I am out.

What do I know for sure...

1.  I like the mobile device as an area to invest in, and have invested a LOT of time to know it well.  I read in all the adjacent areas and look for any opportunity and have evaluated several;  There are very few.  Those that I have looked at as alternatives to QUIK are
a. bigger
b priced to win already

2.  QUIK is in the sensor fusion coffee house.  They added 100 man yrs experience in the past 12 months, and will add another 100 before July.
There are synergies occurring in their hware + s ware.  We will hear about more reference designs, more catalog solutions.  We will read about PDR and Indoor location.  Something is going to happen that changes the perception of QUIK-and it is possible that that change will happen before they reach profitability.

3. Unlike many, I am buying more shares, as $$ allow.

4.  How can I know what the value of QUIK is?

Thats where the subjective probabilities come in.  I can feel it more than explain
it.  Its the space they are in.  Wearables are FAR more valuable to an ecosystem than the current unit volume.  The M & A values of the companies that get taken out give a pretty clear picture of the BIG fish feeding in the coral reef.

What sustains me in times like these?

The best step counter is on the bench.  If you can run more error corrections you can work toward the best PDR and then add in a good Pressure sensor and there is a solid entry into the Holy Grail of Indoor location. If QUIK can make the elite
in Indoor location.........

valuation?

A lot more than today.

So nice to see Dr. Saxe in the limelight and getting interviewed, I look forward
to his talk and would like to meet Bob West and be in that audience, but we are fortunate in the times we live and that Bob's presence may be better than going myself.

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