For the casual reader. Here is the text from the cc that caused me to read on Adidas/Runtastic and then Philips

Last quarter we formerly announced our decision to expand our business model to include licensing our SenseMe algorithm library. As noted during our April conference call, we believe that establishing SenseMe license contracts would enable us to secure commitments for a QuickLogic silicon with customers that initiate with SenseMe.

As we turned out, that is exactly what happened with one of our first engagements. This customer is a well recognized European company that provides a suite of applications products and services that track and manage health and fitness data. We have already received the additional production orders of our S2 platform for shipment this quarter.

So they started with the algos, tried them out with no S2s, and now in Q3 they are one of the 8 devices using S2s and the SenseMe algos.
So there are some very fine ecosystems in Europe; I looked at Adidas/Runtastic and then Philips and there are probably others. So this ends my exploration in this area till we hear from QUIK

PS Note that it really was pretty fast, they tried the algos, must have liked what they saw and followed shortly after ordering the S2.
Now if this is how it goes, we could get used to it ;-)

They tried SenseMe in Q2 and the initial follow on for the S2 silicon in Q3.

Software algos to Sensor silicon we can see if this is how it goes?

software to silicon.