1. My current project will be to ID this company mention in the QUIK cc. Shouldn't be too hard?
   
   This customer is a well recognized European company that provides a suite of applications products and services that track and manage health and fitness data. We have already received the additional production orders of our S2 platform for shipment this quarter.

    

   jfieb, Thursday at 11:12 AMEditReport

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2. 
   

   jfiebMember

   I have done a little work on this...had considered a company called Runtastic, but this just happened...
   
   Adidas buys Runtastic for €220 million
   The German giant has bought Runtastic, securing its hold on the fitness market
   
   Wednesday
   August 5, 2015
   By Sam Ashcroft
   @samashcroft
   Adidas has bought Runtastic, the running app giant and fitness band maker for €220 million, giving the company access to its 70 million users.
   
   For the uninitiated, Runtastic is one of the leading run-tracking apps, and boasts more than 140 million app downloads, along with its 140 employees. They will join the much larger Adidas Group of 53,000 staff across the globe.
   
   It also has its own fitness tracker, the Orbit, which merges day-to-day fitness tracking with running stats mirrored from a smartphone. For Adidas, it will not only bring millions of users into its ecosystem, but also help it cover the less serious end of the fitness market.
   
   
   The acquisition will add to Adidas' existing array of miCoach running wearables, and its selection of apps – none of which have managed to attract the market share boasted by Runtastic.
   
   "This investment will add considerable value on our journey to deliver new world-class sports experiences. In addition, it offers the opportunity to grow a highly engaged athlete user base and leverage the power of our broad product portfolio," said CEO of Adidas Group, Herbert Hainer.
   
   Adidas currently has three running watches, the miCoach Fit Smart, a halfway house between GPS running watch and an activity tracker, and the miCoach Smart Run, a solid GPS running watch. Both of which uses Mio heart rate monitoring technology. The company doesn't currently boast a fitness tracker amongst its ranks.
   
   QUIK said...a well recognized European company that provides a suite of applications products and services that track and manage health and fitness data. How about Adidas/Runtastic?
   
   No I don't know if this the one, but it does show how fast things are moing in this realm.....

    

   Last edited: 5 minutes ago

   jfieb, Today at 5:53 PMEditDeleteReport

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3. 

   jfiebMember

   New

   Adidas buys Runtastic in race for fitness apps
   While the sporting goods industry's major players invest more in digital offerings like fitness apps, Germany's Adidas has been slow on the uptake. But it has now bought Runtastic in a bid to catch up.
   
   
   German sportsgear manufacturer Adidas announced Wednesday it had bought the Runtastic fitness app from German media conglomerate Axel Springer for 220 million euros ($239 million).
   
   The announcement came a day before Adidas is expected to announce quarterly figures. The acquisition is in keeping with an industry-wide trend of increased investment into digital fitness tracking - where Adidas has been falling behind.
   
   Rival Nike, which has been taking market share away from Adidas, has proven to be more in touch with industry trends. The US firm teamed up with tech giant Apple on the Nike+ running programs for the iPod and iPhone and launched the FuelBand calorie tracker in 2012.
   
   Nike isn't the only one outrunning Adidas. Baltimore-based Under Armour overtook Adidas last year as the second-biggest sportswear maker in the US. This year, it bought diet and exercise app MyFitnessPal for 437 million euros and social fitness network Endomondo for 78 million euros.