On the Smartphone reference.  I don't think its a huge volume item.
Lets say we don't ship any to Apple, but do to the other top 5.  Lets be generous and send
4 to each of the top 10 device makers.  40 units total, for evaluation for potential use in
a lot of units.

QUIK can really follow up and pay close attention to every one of these guys?

The audio portion of the chip will get them to give it a try...it was really done well, and there is NOTHING like it currently.  It will get them noticed.

Bob West & PMCW,  can you shed any light on the sampling process.  Is there a time frame?
Is there a way to tell how the process is going?  The alpha customer is important?