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   Eight China smartphone vendors in top 12

   
   

   
   

   Eight of the top 12 smartphone companies in Q1 are headquartered in China with an Indian company (Micromax) making the list for the first time, says IC Insights.

   
   

   
   

   
   

   Gionee, a China-based smartphone supplier, just missed making the 1Q16 top 12 ranking after shipping 4.8 million handsets in the quarter.

   
   

   Seven of the top twelve companies are forecast to register 2016 growth rates of 6% or less while the other five companies are expected to each log 29% or better increases.

   
   

   The top two suppliers, Samsung and Apple, are each forecast to show a slight decline in smartphone shipments this year.

   
   

   http://www.koreatimes.co.kr/www/news/opinon/2016/06/419_206822.html

   look the nice chart over.....
   

   
   

   Three companies are expected to drop out of the top 12 ranking this year – Sony, Microsoft, and Coolpad.

   
   

   These three companies saw their 1Q16 sales of smartphones drop to 3.4, 2.3, and 4.0 million, respectively.

   
   

   Coolpad’s smartphone sales dropped by 44% in 2015 to only 25.5 million units. Moreover, Xiaomi, a real “high-flyer” in smartphone sales in 2013 and 2014 saw its growth slow to 16% last year.

   
   

   While a 16% growth rate is still very commendable, its sales of about 71 million smartphones last year was well below the company’s earlier stated goal of shipping 100 million smartphones in 2015.

   
   

   Although Microsoft announced it intends to sell its non-smartphone business later this year, its early 2016 Lumia smartphones shipments put it on a path to sell less than 15 million units in 2016.

   
   

   
   

   
   

   
   

   
   

   We have made substantial progress in strategic Asian markets this year, and we are now engaged with most of the top-tier smartphone OEMs in China.

   
   Bob S, sweep up in CHina for us. Thanks in advance.
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   jfiebWell-Known Member

   
   

   keep that list at hand
   
   useful cc snips
   
   During the last quarter the net number of significant OEM customer engagements increased by approximately 20%. This increase was driven by three new smartphone engagements. Two of these engagements are with top-ten worldwide smartphone OEMs, and the third is with a rapidly growing top-ten smartphone OEM in China. As a result, the potential value of our engagements increased substantially more than 20%.
   
   
   
   
   x
   Andy Pease
   
   Yes, so when you look at the Smartphone market, I would say that we believe when we talk about strategic Asian markets our belief is that there is really two geographic strategic markets in Asia and that would be Korea and China. So definitely what we have made significant progress with and this is where Bob has been instrumental in that -- if you read his Bio, he was actually based in Shanghai, that penetrating the top tier Smartphone people in China, is an absolute must for us and we are making great progress on that being. As far as the timing goes, there is really only a couple of Smartphone people that have very regular product introduction and that’s the top guys. And you could argue that the A company really they release their new iPhone when they are ready. But clearly the other top tier guy has some very regular design cycles, that’s not true of the other top tier guys and that they seem to want to release things based on other market variants and which kind of features they are ready to introduce.
   
   Krishna Shankar
   
   Okay [Multiple Speakers].
   
   Andy Pease
   
   Actually you may want Bob to try in there because Bob has been living this for many years, and maybe you want to add something to this Bob?
   
   Bob Schoenfield
   
   Yes, thanks Andy. And just following on Andy's comments, it's interesting with the OEMs -- the top tier OEMs in China, where they are gaining share not only domestically but we are starting to see it with their export initiatives and it's really based on variability to get the right balance of features and price points, it fits very well in our product strategy in terms of our capability allows them to build applications on our always on capability. And as it relates their cadence, their development cadence Andy was spot on, they are much more responsive and reactive to market conditions both from a competitive standpoint but also market conditions from a mobile operator and consumer standpoint and what we see them is moving and reacting much quicker and for us we see that as a gifting in deal in terms of being able to intercept certain programs and get our solution in their devices.
   
   
   Bob S., That China IP will be just the thing….sweep up in China for us.
   
   PS on this cc snip
   
   third is with a rapidly growing top-ten smartphone OEM in China.
   
   things change fast there……..
   
   this was the best part of the cc for me
   
   
   Yes. Let me add one more bit of color, and this was definitely in the prepared remarks but so that you understand what we are talking about. As we went in to China what we found was that while people thought it was interesting that we have our own algorithms many of these Chinese especially the top tier guys, either have their own set of algorithms so they are using a third party. So when we talk about a third party
   
   
   there is actually one company that seems to dominate the China landscape and that is the guy that we approached and we are partnering with right now. So what was happening right now is this person, this is the i algorithm person that I mentioned in the script. He is physical porting their algorithms to our S3 platform, so that we have a complete solution that the Chinese OEMs, the top tier guys can readily go to market with and that is very important part of our strategy in accelerating our revenue.
   
   
   that is very important, we want to read bout it mwc?