Most of the time ( but not always) Tier 1s USE GEEK sites

How?

They leak incremental tidbits, one after another, to create buzz. Last yrs wearable fit this.

The face in the crowd is

model number SM-R365

Not haiku...but imagist...E Pound

In a Station of the Metro
The apparition of these faces in the crowd;
Petals on a wet, black bough.

The face in the crowd is
model number SM-R365