Shanghai in Sept.

http://www.design-reuse-embedded.com/ipsocdays/shanghai2017.jsp


D&R IP-SoC Days - Shanghai, China (Sept 14, 2017)

Co-organized with:

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Where :
Evergreen Laurel Hotel Shanghai, No. 1136, Zu Chongzhi Road, Pudong New District, Pudong, 201203 Shanghai, China



Join D&R User Group meeting on September 13th and celebrate D&R 20th Anniversary
This meeting is a brainstorming meeting to explore how D&R services can better serve the worldwide IP community.

5.30 pm IP consumers
What can I search on D&R web site? is it reliable? what if I do not find? How can D&R improve its services?
6 p.m IP providers
Update on the latest offerings to D&R provider to enhance their visibility
6.30 pm Let's celebrate D&R 20th anniversary

Agenda
Why Join IP SoC China?

China is the largest and fastest growing semiconductor market in the world. By 2016, both China's semiconductor production and consumption revenues continued to outpace those of the global market, further solidifying its position as a key player in the worldwide industry. China took 58.5% share of the worldwide semiconductor consumption market, meanwhile the worldwide semiconductor production market share was 16.2%. China took 25% share of the worldwide fabless industry. IC design continued to be the fastest growing segment of China's semiconductor industry, grew by 24.1% in 2015. Official records show that there are about 640 IC design houses in China, about 200 are located in Shanghai area. The rise is significant, fast, and strategic. 

The key drivers for the semiconductor market in China include data processing (computing), communications applications, smartphones, automobiles, as well as internet of things. All the growth will bring new wave of development opportunity for Chinese Fab, Chip vendors and design service in the near future.

For IP community, this is a good news too. D&R IP SoC days China can be a good window for you to enhance your connection with Chinese market. As a reminder the last event in 2016 was remarkable with close to 300 participants highly involved in the IP ecosystem and the contacts were reported to be of high quality for the IP providers. This event is now an established event and will grow over year.

Tentative Program
Introductory Session

• D&R the catalyst of IP business for 2 decades: which vision? which future? by Gabriele Saucier, CEO, D&R
• SMIC Solutions for Your Needs by Hongying Wu, Director of Design Enablement Center, SMIC
• Changing Dynamic in semiconductor industry by Samir Patel, CEO, Sankalp Semiconductor
• SoC enablers with proven YouIP and Platforms by John Zhuang, CTO, Brite Semiconductor Inc.

IoT the next opportunity

• How to design an IoT SoC and get ARM CPU IP for no upfront license fee by Phil Burr, senior product marketing manager, ARM
• IP Solutions for Securing IoT Devices - by Synopsys
• IP blocks for Storage, Networking and IoT by Amit Saxena, VP of Engineering, Mobiveil Inc.
• Awareness of IoT Security vulnerabilities regarding hardware-involved attack scenarios by Charles Thooris, Sales Director, Secure IC S.A.S.

eFPGA a new vision of programmable blocks

• eFPGA Comes of Age by Itsu Wang, Senior Director, Asia Sales and Marketing, QuickLogic Corp.
• Flexible Trusted eFPGA by Menta S.A.S.

note; Menta is a FPGA IP wanna be also

IP based solutions

• Standalone, Highly Flexible, Low-Power, and Scalable Neural Network DSP for AR/VR, Automotive, Mobile, and Surveillance Applications by Wendy Chen, Program Management Director, Asia-Pac IP Business, Cadence Design Systems, Inc.
• Building a Silicon Area Optimized Multi-format Video Encoder IP by Tomi Jalonen, VP Sales, ALLEGRO DVT

Design Methodology

• Improving Battery Powered Device Operation Time Thanks to Power Efficient Sleep Mode by Ying, Zhao, Dolphin Integration
• Reaching Working Silicon - Addressing the challenges of in-chip conditions on 28nm & FinFET by Naseer Khan, VP of sales, Moortec Semiconductor Ltd.
• Embedded analytics delivers system-wide visibility for debug, safety, security and more... by Gajinder Panesar, CTO, UltraSoC Technologies Ltd.

Interface IP design

• Configuring DDR IP to Enhance Design Speed and Minimize Design Footprint by Bruce Luo, GM of Greater China, Uniquify Inc.
• Guide to Choosing the right PCIe Controller+PHY Combo by Rex Yu, FAE Manager - Asia, PLDA

SMIC is there and we are there, but this does not look to be a SMIC only conference?
Remember we have...

. We believe that having a WFOE in Shanghai will enable us to address these opportunities more effectively and accelerate our numerous EOSTM S3 and eFPGA engagements with major Chinese OEMs.


accelerate our eFPGA engagements with major Chinese OEMs. Keep working on then I Wang...tnks in advance.