Look ahead to CES.  Commentary- the focus of MEMS at CES is the same general area where QUIK has invested the most in the past yr.  This talent is in short supply yet QUIK has filled those positions with some seasoned ALGO veterans....

Also as you change the subjective probabilities I have been left to ponder this item from the cc.

I think I will call it the Appical effect.  In the cc QUIK related that a Smartphone OEM had saidQUIK that their step counter was THE most accurate of those they tested.  No I don't know if they tested them all, but any TOP 10 OEM would try many;  INVN, SPI, Movea, Hillcrest, many of those.
How did QUIK become more accurate than them, with NO known, recognized, expertise in this arena?

Let's go back and get this snip; First the date....Oct. of 13, over a yr ago.

http://blog.quicklogic.com/arcticlink-3-s1/what-does-always-on-context-awareness-enable/

However, fitness monitoring products often fail in that they fail to recognize the user’s context — our CEO, Andy Pease, rides his bicycle to work almost every day, and his dedicated fitness monitoring device fails to recognize the fact he is biking, and doesn’t include the distance (and associated calorie burn) associated with it.  With many manually-activated smartphone-based fitness programs, the sensor sub-system is quite adept at counting steps — as long as the device is in your pocket or hand.  What is the user places the phone onto a baby stroller or cart they push in front of them?  In this case, the steps aren’t counted.   An always-on context aware sensor hub, coupled with intelligent sensor algorithms, solves these user experience issues.  The sensor hub + sensor algorithms will recognize the user is biking, and automatically provide that information to device-based applications that will provide correct, activity-based fitness data.   - See more at: http://blog.quicklogic.com/arcticlink-3-s1/what-does-always-on-context-awareness-enable/#sthash.v5fULtep.dpuf

So they already were working on accurate step counting, ie this item suggests they were already at work on always on, because of their low power to add some context into step counting, and in the cc we have the phrase "best in class algorithms".    They learned from Apical what happens when you don't own the algo IP- so as an investor in this business I really liked the phrasing in the cc about we control our own destiny- I also liked that they did not talk about it they just did it.  Will CES hold some new algo IP for us? 

I think it will be a LOT of FUN to track along.  15 looks to be a yr., when it will be FUN to be an investor in their business.

QUIK has invested a LOT in this area, they are writing some very complex fusion stuff for the S3, that promises to be well worth watching.  


What is one truth for algos?  You can't dummy them down. 10 axis fusion is 30% more compute intense than 9 axis.
Indoor location will run more cycles than many other important algos.  QUIK will shine is this area in a comparison.  They are hard at work.  That new talent in context and gesture, are already doing neat things, maybe we will see some of them at CES?