Every little thing tells you something....its the same job, but they took some stuff out, and changed the name.  

Senior Staff Architect - Automatic Speech Recognition

Track along....wearables is the reason. Some with really low power have no screen, but they need user input.

Other names for Audio IP?  Audience( we know these guys), CEVA, maybe that Facebook M &A? ( just kidding)

When the current jobs listings are filled it will be another 100 man yrs already this yr, same as last.  Then we stop as we have most everything we need in house.  We will be over 100, the last 20 just add margin and value ( long haul)