2. take a few moments to read something I missed when listening to the cc, but not when I read it....
   
   From the Q & A...
   
   Gary Mobley
   
   And so you walked through a couple of the potential opportunities and I appreciate that one, I think in particularly you are talking about a Tier 1 smartphone wearable product design win that you are expecting to ramp in the second quarter, is that the largest near-term opportunity and any additional details?
   
   Andy Pease
   
   Yes. Actually that is not the largest near-term opportunity and I think you know that the way I typically talk about things, I usually prefer talking about things in terms of production wins. And production wins really means that we have an order in hand. But I think that to make sure that our investors understand the potential, obviously there is not going to be any orders where they are still sampling silicon. But I need to give pretty good clarity about design win and that’s really how most CEOs tend to report their sales pipeline. And so what we are talking about with a design win is where we have been contacted by the economic buyer as the customer, that they intend to use our product, that they have a board that’s already laid out with our footprint and then it’s just a matter of when they will complete the design and when they actually intercept that with their marketing plans.
   
   
   so keep that idea alive in your mind....earlier in the call was the fitness stuff...
   
   
   In addition to this design win, we have an EOS S3 evaluation with a world leader in wearable fitness tracking solutions that has significant volume potential. This customer has already prepared an evaluation board for our new EOS S3 samples that we are scheduled to deliver later this month. With those samples, we expect the design win process to be completed in Q2.
   
   
   So what to conclude?
   
   I'll let each of you make your own subjective conclusions, but for me its not so far away....
   the difference is production win (order) compared to design win ( no order, and just maybe they never make the thing they are designed in)
   
   
   Mayby this is tied to a next gen device, but its fun to look that text over and at least let it help to be certain there is real opportunity.
   
   Is this Fitness device the largest near term opportunity? Seems likt it?
   sorry bout the underlining, if i use it once i can't make it stop!!

    

   Last edited: Yesterday at 5:15 PM

   jfieb, Yesterday at 4:56 PMEditDeleteReport

   #9Reply

3. Feel free to be more literal with your subjective conclusions.

    

   Danielle, Yesterday at 5:14 PMReport

   #10LikeReply
4. 
   

   jfiebActive Member

   So for the big PIC and to help pass the time I am going to keep very up to date on the Fbit...
   
   
   CES..they HATED Fitbits not to cool looking new watch and the stock dropped and just now some snips of text to show
   
   
   
   
   
   
   
   more office space needed
   
   Says entered into a sublease agreement with Charles Schwab & Co Inc for additional office space in San Francisco
   
   vague rumors
   buyout by Nike
   
   or others say
   Under armour
   
   others say another name and many sites are running with this idea so its easy to find them and read them if you want. Not my cup of tea.
   
   that watch that no one liked at CES is selling very well
   
   The big pop on the stock this week was on word that it shipped over one million Fitbit Blaze units, a $200 watch with a face as large as the Apple Watch with a heart monitor, apps and the ability to take additional bands.
   
   
   
   More interesting to me is the items on how on Amazon FItbit is outselling Apple...and has done well enough for FItbit to say stuff like this...
   
   Fitbit chief James Park: The Apple Watch 'does too much', confusing consumers
   
   3 APRIL 2016 • 12:09PM
   James Park is on a mission to make you fitter, faster, stronger and more productive. His company Fitbit has put its activity trackers on millions of wrists in the nine years since it was founded, and won endorsements from US presidents, real and fictional: Both Barack Obama and Kevin Spacey, of US political drama House of Cards, are devotees.
   
   Fitbit’s wristbands track everything from heart rate to steps walked to hours slept in any one day. Fitness addicts use them to log every aspect of their life, and they are a common incentive for those looking to shed surplus pounds.
   
   
   Fitbit chief executive James Park CREDIT: FITBIT
   But Park, who co-founded Fitbit and led it to one of 2015’s biggest technology IPOs, believes that wearable technology is only at the cusp of its potential. Suitably enthusiastic for a man leading a company encouraging people to resist their increasingly sedentary lifestyles, Park – a former Morgan Stanley analyst, investor and one of a series of tech entrepreneurs to have dropped out of Harvard – is bullish about what Fitbit can accomplish, despite growing competition.
   
   The rise of the wearable
   In the last couple of years, a torrent of wearables has gone on sale, with technology groups seeking the next cash cow amid softening smartphone sales. Last year, the Apple Watch was released, with the company’s executives touting its advanced health features, while Samsung, Microsoft and Xiaomi all make their own smartwatches and fitness bracelets.
   
   Fitbit, though, is ancient by wearable standards: it was founded in 2007, and released more than a dozen products since. More than 40m of Fitbits have now been sold, and the devices, able to spot unusual increases in heart rate, have been credited with saving lives andspotting pregnancies ahead of time.
   
   
   Fitbits resurgence in the minds has created some sizzle in the market, there is a buzz today for them that was seriously lacking only a wk ago.
   
   A completion of the design win for QUIK this quarter for a company that may well be Fitbit would crystallize in a moment a different way of looking at QUIK. NOw that the buzz is there with FItbit there would be an expansion and story that can move share price and create some now excitment that.
   
   This IS the largest near term opportunity for $$ for the stream of revenue for 'lil QUIK.
   
   Does Nike or Under Armour take Fitbit out?
   
   Yes, I think they seriously consider it cause of one of them does not do it the other one will? ;-)
   
   
   
   commentary; for me part of the answer to the success of the newest devices from Fitbit ( which at least in pics are NOT to beautiful)
   
   1. Price point is better than Apple.
   
   2. The ecosystem is strong, they are not buying just the watch to put on their wrist- they are buying the awarenss of their ecosystem...
   
   
   
   QUIK how is the completion of the design win coming anyway? Do you have any people to spare to work on this one? ( just kidding.)
   
   Also note that Fitbit is nice as it is an RTOS OS not android. The Eos can serve as the whole thing, ie the SOC, and not need a Snapdragon above it. It would be a nice item to read as we would not have to share the headlines
   QUIK IS THE SOC for the new .....
   
   The wearable of the Tier 1 is not the largest near term opportunity. This one is.

    

   Last edited: 9 minutes ago

   jfieb, 17 minutes agoEditDeleteReport

   #11Reply
5. 

   jfiebActive Member

   New

   Its the ecosystem stupid....the app- the comminity, thats what they missed. Thats is more appartent now
   
   FitBit sells 1 million smartwatchesAccording to a press release from the company, FitBit has shipped over 1 million Blaze fitness watches their first month of availability. What's more, FitBit also stated it similarly shipped an additional 1 million of its fashionable Alta wearables since they became available on March 9.
   
   
   SOURCE: FITBIT
   
   Few saw this coming, particularly in the case of the Blaze. In the wake of that device's debut at the Consumer Electronics Show in January, FitBit's shares tumbled -- a sharp rebuke to the then-perceived deficiencies of the Blaze, a stance I also personally advocated in this space.
   
   
   
   So if you want to set a table for something good for QUIK here it is.
   
   Fitbits new devices that NO ONE liked in the least bit (Fitbit?) are doing very well.
   
   A design win moving to a production win would be what?
   
   Fantastic, both for the $$ but maybe even more for what that signifies for them.

    

   jfieb, 10 minutes agoEditDeleteReport

   #12Reply
6. 

   jfiebActive Member

   THis one is just a lot of FUN to read...
   
   Fitbit CEO: Apple Watch Too 'Complicated,' Resulting In Customer Confusion
   As the company posts impressive sales figures of its flagship device, the Fitbit Blaze, CEO James Park says that its rival, the Apple Watch, simply tries to do too much.
   Apr 04, 2016 04:54 AM EDT
   
   
   As the company posts impressive sales figures of its flagship device, 
   
   
   Sort of like Amazons Echo, nobody saw this coming.
   
   
   the Fitbit Blaze, CEO James Park says that its rival, the Apple Watch, simply tries to do too much. (Photo : Getty Images)
   Fitbit's latest flagship smartwatch, Fitbit Blaze, is doing so well, it beat the Apple Watch as the No. 1 device in the wearable category in Amazon's online store. With the company exceeding expectations and proving critics wrong, Fitbit CEO James Park said that rivals such as the Apple Watch simply try to do too many things, rather than focus on one feature that would endear the product to customers.
   
   
   
   
   "I think it's a great product and Apple's a great company, but it's a product that probably does too much. Really our research has shown that people who search for an interest in the Apple Watch do not overlap with people who search for and are interested in Fitbit," Park said.
   
   "I think the biggest problem with the category today is they do so many things and it hasn't been really clearly communicated to people why they should need one of these devices," he added.
   
   
   
   Fitbit is enjoying a resurgence of popularity lately, brought upon by the impressive sales figures of its latest devices, the $200 Fitbit Blaze and the $130 Fitbit Alta. Though the devices invited a number of skeptics when they were announced, the company beat expectations by selling 1 million units within the first month of launch.
   
   
   
   
   
   Part of the reason behind the devices' success is the fact that they are straightforward smartwatches which feature a very specific selling point. In the case of Fitbit, their watches are focused on health-related features. Thus, anyone purchasing a Fitbit device most probably does so in order to take advantage of its fitness features.
   
   For Park, health and fitness have always been the focal point of the company. Indeed, since the first Fitbit was offered back in 2007, the company has focused its efforts in creating devices that ultimately target the health and fitness of its users.
   
   "We've known that pretty much from day one of the company that [fitness] was really the killer app for our devices, and for nine years we've invested heavily in making Fitbit almost the Kleenex of the category," Park said.
   
   Considering the company's sales figures, the CEO does have a very good point. After all, within the wearable technology market, Fitbit commands an impressive 30 percent market share, dominating its rivals.
   
   However, the smartwatch market has never really taken off, with much of the devices offered only being embraced by a very small fraction of consumers. Nevertheless, considering the company and its performance so far, it does seem like Fitbit has things under control.
   
   
   
   
   Nice work on their part. They will keep the petal to the metal in their past promise of more sensors more complex algos...they have this stuff on their benches right now.
   It will be fun to track the Nike UA part of the story....who wants it the most?
   
   
   How is it coming QUIK? Thanks in advance for the the work you are putting in.