Now I only use the lens of Steven Johnsons writing on The Adjacent possible to evaluate what is going on.  For several years now and the events all fit well within his writings.

Most everyone will say the biggest Samsung event was the Note 7 failure, but NOT from the S Johnson lens.  Not even close.  From that point of view the really HUGE samsung news, bigger by far than the Note was that they went out and got an A team-VIV

https://techcrunch.com/2016/10/05/samsung-acquires-viv-a-next-gen-ai-assistant-built-by-creators-of-apples-siri/

They put this piece on their bench, and now we read of Bixby.  Now IoT is in the news, look at Sumsung's ecosystem of all the things they make.  They got themselves an important seat for the next evolution,  they really do get it and this WAS the BIG news of '16 for them.



A snip from A sensory Blog

From small footprint neural networks for noise robust voice triggers and phrase-spotted commands, to large vocabulary recognition leveraging a unique neural network with deep learning that achieves acoustic models an order of magnitude smaller than the present state-of-the-art, to convolutional neural networks deployed in the biometric fusion of face and voice modalities for authentication, all on device and not requiring any cloud component, Sensory continues to be the leader in utilizing state-of-the-art machine learning technology for embedded solutions.

One other thing QUIK's B Faith has spoken of the increase we will see this yr in partnerships with Apps folks.  They will be adding voice to those apps....Samsung will start by

using Bixby on a payment app.  No don't expect QUIK to be in this one just use it as a mental model, foreshadowing of somethings we will read later on in '17.