his snip...

QuickLogic’s ArcticPro eFPGA is being licensed by several Tier-1 customers for integration into their SoCs.

So we have a really good mental model of a Tier 1 using the EOS QUIK silicon in
hearables/wearables. Years of that mental model.

So use that same model, but for Tier 1s integrating eFPGA into SoCs.
These are names we know, that many know.