e·van·ge·lize
əˈvanjəˌlīz/
verb

1. convert or seek to convert (someone) to Christianity.
   synonyms: convert, proselytize, redeem, save, preach to, recruit; More

there are 100s of jobs listed that use this word. Some tier 1 tech titans have official positions, to help a technology get a user base.
Its something a SMALL company cant do. 

Some ask what is different this time for 'lil QUIK. 
QUIK's 2 suites should be fully booked with meetings with current evaluations, engagement folks, new interested parties, the GEEKier NPD sort of folks, and on and on. They are scheduling meetings because Voice is in the church of what is happening now. It is NOT a novelty as when Alexa was first unveiled, it has moved to become the biggest thing that is the ear for AI. Voice IS the adjacent possible.

It will be one HOT ticket for all.

I have a mental model that allows for a MAJOR shift in evaluations/engagements from this show and MWC in Feb, and IoT summit in March.