http://www.insiteo.com/joomla/index.php/en/
The adjacent possible says these guys will go this yr. Movea was in France, just like these guys.
QUIK how is Indoor location coming, if you dummy Indoor location down to save power, it won't know where you are, its good that you can't cheat. More sesnors, more data= a better result. It's 10 axis not 9 and that one more axis takes 30% more compute power. The S2 can do 12 axis so they can make progress on this VERY IMPORTANT application solution. Hoping for a breakthrough here.
WHO WE ARE
Insiteo is a leading company in indoor geolocation and indoor positioning systems (IPS). We propose a complete indoor location platform for the development of innovative and high value-added services inside buildings, for different sectors: Retail , Shopping malls , Trade Shows and Exhibitions, Museums, Public Buildings or Offices .
With the increase of digital in store and the development of new shopping experiences, location-based services enhance the relevance of mobile applications that you offer to your customers and visitors :
- Dynamic Mapping
- Proximity detection (iBeacon)
- Accurate Indoor Geolocation (microlocation)
- Geopush and geofencing
- Routing and geolocated shopping lists
- Tracking and datamining
Our solution is based on WiFi and Bluetooth Low Energy (Bluetooth Smart and Bluetooth 4.0) and is compatible with the iBeacon protocol introduced by Apple.
Indoor Location market in 2014
ServicesMobiles.fr: What are the most active sector concerning indoor location?
Maxime Faure: Retail is the sector for which indoor location offers the most interest. While customer POS experience has become a priority in retailers strategies, the indoor location provides useful services to consumers such as product research and effective tools for retailers such as indoor geofencing (Geopush)
The shopping malls are also increasingly active on the subject since they spend more and more resources on the creation of strong brands, with complete digital ecosystems that provide continuous and seamless support to the consumers from website, to social networks and the malls equipped with their own mobile application. Indoor location becomes then an essential element of the in store strategy mixing loyalty programs and CRM.
the above is a great summary of the importance of Indoor location and that ALL the players will have to have a solution....
SM: There is much talk about iBeacon. What is the contribution of this technology launched by Apple?
MF: First, iBeacon is not really a technological innovation contrary to what we can read everywhere. The real innovation from Apple was in 2011 with the adoption of Bluetooth Low Energy (BLE) in the iPhone 4S. A long time before the iBeacon output iOS. Actually iBeacon is the tool in the Apple SDK that now allows each iOS developer to let his mobile application interact with BLE beacons.
But the fact that Apple makes available this technology creates a great emulation on the market. And at a time when retailers are focused on improving their points of sale with digital tools, this puts the indoor location at the centre of discussions. And this is a very good thing.
SM: And it also means that the indoor location is no longer restricted to a few actors such as Insiteo but becomes accessible to all?
MF: Not exactly. If iBeacon is accessible to many, it remains a simplified version of the indoor location. For this, we would rather speak of "proximity detection". In fact, iBeacon can detect the presence of a BLE beacon near the iPhone and get an estimate of distance. In the end, we know that the user is within a more or less precise range around the beacon, but not much more.
On the opposite, an indoor location system will enable to determine the exact position of the user in the store or mall. This involves a technical expertise that requires several years of R&D and thus is accessible to a very limited number of actors.
This part is by itself...QUIK is burning the midnight oil, and they have been on this important area......
Will we hear more on it? I don't think so, nothing till they are ready to show it.
When would that be? This yr. is about all that can be said.
But in the end proximity detection and indoor location are not to be opposed. They are two complementary approaches that both meet different retailers needs.
SM: At Insiteo, how do you see the market evolution in the coming months?
MF: The market for indoor location is growing fast. The year 2013 ended with a large number of projects and 2014 should be a decisive year. The first semester will inevitably see a multitude of initiatives where the barrier between success and failure will be very thin.
Strategies that will experience success are those that will prioritize the value perceived by the customer and that will aim to improve the in-store experience. This improvement may result in a multitude of services (product search, geopush, guidance, 3D maps, etc..) but can be done only by considering the indoor location as a complementary tool that enhances features such as CRM or loyalty programs in the context of an omnicanal purchase path. It is this approach that will make the difference between spam and relevant advices at the POS on the point of sale, between gadget applications and value added services.
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