Thursday, December 4, 2014

http://www.ce.org/Blog/Articles/2014/December/VIDEO-How-Sensors-and-Wearables-Will-Connect-at-CE




VIDEO: How Sensors and Wearables Will Connect at CES

By: Kasey Stanton 04 December 2014


There are so many trends and storylines to follow at the 2015 International CES. Two noteworthy ones are sensors and wearables, which have grown significantly since last year’s show. The amount of data provided by these types of products is getting more specific and providing valuable information to improve aspects of our daily lives. This week we invited top industry experts to join us in three different Google+ Hangouts to discuss how all of this tech will come together and provide improved experiences and efficiency in the lives of consumers.  We have also made them available as podcasts, which you can subscribe to through iTunes or your favorite podcast app.

The internet of things is inspiring and overwhelming in this age of digitization. In our Google+ Hangout with StoryTech, Jason Mendenhall of Supernap says that by 2020 about 50 billion devices will be connected to the internet. He, and five other industry experts, discuss how all of that data can come together and interact to make our lives simpler and more efficient.


Nicole Gallucci, a featured author in Gary’s Book Club, explains how companies can take advantage of social media and big data to connect a consumer’s story with the message of the brand. In her book, “Adversperience,” she highlights the power of the consumer and their ability to influence branding with their individual outreach.


In a discussion with Lindsey Turrentine and Brian Tong from CNET, Gary Shapiro, President and CEO of CEA, explains some of the innovations in wearables and sensors that he’s excited to see at the show and how such technologies have affected other trends like automotive innovations and health and fitness.


Check out all of our Google+ Hangouts on the International CES YouTube page.
Kasey Stanton
CEA Marketing
CEA

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