Bob W thoughts…

1. 
   Actually I lifted the following three items in quotations directly from QUIK literature. Here's a repeat of that sentence:
   

   • The more recent emergence of "high compute, higher power demand" algorithms requirements for "competitive differentiation" and a more "immersive consumer experience".

   The third item, "immersive consumer experience", can be viewed on slide 10 from QUIKs slide deck recently used at Benchmark's 12-15-15 Micro Cap Discovery Conference.
   
   Also of note from that slide is that Algorithms appear to be divided into "fundamental" and could quite possible be bundled and priced with the silicon and the higher value algorithms such as "Voice Trigger and commands" Motion Compensated" heart rate and "Indoor Navigation" which may be priced separately, while offering OEMs the ability to competitive differentiate their algorithms offerings by giving consumers "a more immersive experience".
   
   So is "immersive" the latest marketing buzz word? It appears so.
   
   Bob

    

   Bob, Today at 1:35 AMReport

   #11LikeReply
2. 

   jfiebMember

   New

   So is "immersive" the latest marketing buzz word? It appears so.
   
   Bob is correct, Quik has added this word, not for new adjacentcie, but to conform with the buzz words of the day.
   For me those complex algos are more Augmented Reality & hence ultimately more useful than the goggles?