hmmmm...
because of the new guy on the cc, who had a lot of interest in this area.
I will learn a little bit.
Can be skipped by most
VR revenue to hit $21.8 billion by 2020
Analyst report says 2016 will be the make or break year for virtual reality
Wednesday July 29, 2015
By Sam Ashcroft @samashcroft
The amount spent on virtual reality hardware and software could reach a staggering $21.8 billion by 2020, according to a report by Tractica, a marketing research and consulting firm.
With a compound annual growth of 142%, we could see consumer spending of VR go from $108.8 million in 2014 to $21.8 billion worldwide by 2020. This takes into account the combined revenue for virtual reality headsets, accessories and content.
The report states that 2016 will be the "make or break year" for VR, and with the current investments, it appears many tech giants think so too. With Facebook's Oculus Rift, Microsoft's Hololens, HTC's Vive, Google Cardboard and Sony's Project Morpheus, 2016 is shaping up to be quite a year.
However, the report says: "Getting users to experience VR technology firsthand, and therefore truly understand its potential, remains a challenge," adding, "the emergence of low-cost mobile VR solutions is helping."
According to the report, the adoption of VR headsets will reach a critical mass, at which point content will start drawing in more revenue. Virtual reality content will account for one-third of total VR revenue in 2017, but by 2020, that will grow to around two-thirds.
With VR, as we found with the HoloLens AR headset and Project Morpheus at E3 this year, seeing is believing. Google Cardboard is a great way to experience VR without having to fork out a lot of cash, and it appears this could help virtual reality get some traction.
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up from the archives for a QUIK look
2Q cc...
Who was this guy anyway? 
Operator
Our next question comes from the line of [indiscernible] Your line is now open.
Unidentified Analyst
Hi, Andy, Sue and Brian. This is Dave.
Andrew Pease
Hi, Dave.
Unidentified Analyst
Hi, guys. Thanks for that detail on the EOS and I look forward hearing more about that tomorrow. I wanted to ask a little bit about you mentioned that there is two categories or kind of werables or dividing into two categories, which is something that we've kind of heard from different sources for some time and I am wondering if there is a – I know this is also an emerging area.
But is there – have seen a virtual reality, am I mistaken in thinking that virtual reality is going to require a lot of sensors and are there some functions beyond voice activation or step counting or kind of these fitness applications that might require sensor hubs either in a smartphone or in a dedicated VR device and can you talk for that or am I mistaken about that?
Brian Faith
Yes, I think in general anything that you want to do with a battery and if you want to have really precise control of movement, those are very good candidates for adding sensor hubs. And so if you look at a VR type system even its line powered to like your PC or laptop or something like that, if it’s going to have precise or need precise information for movement to give you that user experience, then using a sensor hub or sensor processor is probably a good idea.
Unidentified Analyst
Great. Thanks. And would you say that they are – I don’t know if you have knowledge of capability that would go beyond what an M4 could reasonably do?
Brian Faith
Yes, I think – I'll go back to one of the slides that I presented, most of the M4s that are used in these types of environment [indiscernible] around a 100 mps or so and with the COS S3 we're getting a 280 mps. So there is a lot of other processing headroom available to add more algorithms to the platform.
Unidentified Analyst
Great. Okay. Yes, I am just curious can you say if you had any specific queries in the VR department for the sensor capability?
Brian Faith
I'd say we've had discussion with certain customers regarding that type of application, but it hasn’t gone through a series and a point where we thought it was important to put into the prepared remarks.
Unidentified Analyst
Got it. Thanks. Okay, well I appreciate that. And looking forward to hearing more with the press releases. Thanks a lot and best wishes as you get through the Q2, Q3 bottom that you mentioned.
the new word in the lexicon strongly suggests that since this Q & A that discussions have continued, that they went well enough that it is being mentioned and not in a shy way?
Expect to have something in this area?
THanks in advance for other thoughts.
Last edited:
5 minutes ago
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