all carriers are NOT the same.....

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3. 1. DoCoMo a FEW yrs ago.....
      
      
      Introduction: Telcos Can and do disrupt
      
      In other words, DOCOMO was one of the first companies in the world to anticipate the market for personal digital assistants, which is now a key arena in the ongoing battle between Google, Apple and Microsoft, which have launched Google Now, Siri and Cortana respectively.
      
      They have been at work on this for over 10 ys.....
      
      
      Part 2 takes a close look at NTT DOCOMO, Japan’s leading mobile operator, which has built up a major revenue stream from new businesses. Many of these new businesses are focused on enabling what DOCOMO refers to as a Smart Life. Revenues from its Smart Life suite of businesses, which provide consumers with advice, information, security, cloud storage and other lifestyle services, rose 22% to 421 billion yen (US$3.5 billion) in the year ending March 2015.
      
      this snip
      
      Strategy
      Rather than focusing simply on providing connectivity and fading into the background, DOCOMO is trying to maintain a close relationship with Japanese consumers. Its strategy is centred on using the data collected by its network to anticipate customers’ needs and provide them with tailored and timely propositions. In November 2011, DOCOMO set out a medium-term strategy (for the years up to and including 2015) called Shaping a smart life, which it positioned it as an interim step to realising its longer-term, corporate vision for 2020: Pursuing smart innovation: HEART (see Figure 2). This report looks, in particular, at the ‘T’ in the Heart strategy – DOCOMO’s bid to win consumers’ trust and clearly differentiate itself from other providers of digital services.
      
      One of the central tenets of DOCOMO’s strategy is that individuals want the support of a “personal life agent” – an automated personal assistant that can make useful suggestions and recommendations. DOCOMO envisaged that this assistant would use the information collected by smartphones and wearable devices to perform various tasks, including making recommendations and even automatic ticket reservations.
      
      In other words, DOCOMO was one of the first companies in the world to anticipate the market for personal digital assistants,
      
      
      So they want always listening. KT is the same, Telefonica at this MWC ditto. These carriers want the data that Amazon is getting with ALexa.
      These sorts of visionary carriers look at voice in a serious way. Japanese OEM can you show your concpt devie to this group of carriers?
      
      tnks in advance.

       

      jfieb, 37 minutes agoEditDeleteReport

      #31Reply
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      jfiebDoCoMo is very advanced in it voice thinking.....

      
      They made the jump from SMartphone to the Smartlife. 
      
      Do they treat all Japanese OEMs the same?
      
      No they do not....
      
      
      In response, we introduced a new policy for the spring 2013 models, which were announced in January. We decided to concentrate our resources on the development and sale of strategic models, and we chose the Sony XperiaTMZ as our recommended smartphone. We continued this policy for the summer models, which were launched in May 2013. At that time, we positioned the Samsung Galaxy S4 and the Sony XperiaTMA as our Top Two models. By changing the direction of our sales strategy, we are aiming to present the key models and their special features in an effective and focused manner. Also, by streamlining our lineup, we are striving to foster enhanced competition among handset manufacturers and to reduce procurement costs.
      
      i dont think that has changed.