Bluetooth Asia was held recently



9 - 20 AUGUST 2014 MARRIOTT CITY CENTER SHANGHAI
official event of the
Bluetooth SIG
Where the internet of
things connects

www.bluetoothworldevent.com/asia
POST SHOW REPORT
Bluetooth Asia has now firmly established itself as THE central meeting
place in the region for the Bluetooth and wider IoT community. With 3.4
billion devices set to ship this year (an increase of almost 1 billion from last
year) the event took place at a hugely exciting time for the industry and the
success being seen in the market was reflected in the stimulating
presentations and great turnout at the event!
Taking place at the Marriott City Centre in Shanghai over 350 executives
attended the event with delegates from a fantastic array of leading
companies in the market including Xiaomi, CATR, Huawei, Li Ning, Philips
and Misfit Wearables.
With 2013 witnessing some major innovations in Bluetooth Smart
technology, the event welcomed some fantastic case studies from
companies who have been using this technology in their products, giving
them the opportunity to share some of their plans and go-to-market
strategies. This made Bluetooth Asia the perfect opportunity to discover how
the market intends to monetize and maximise Bluetooth Smart.
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There were some captivating panel discussions running throughout the two days – particular highlights included:
Healthcare, medical devices and the opportunities for Bluetooth Smart – Some of the biggest
names in the industry - Continua, IEE, Nordic Semiconductor, Stonestree One and Vigilant—gave their
insights into where medical and patient care is today, where it is going and the role technology, especially
Bluetooth Smart, will play.
Wearable technology panel – with the wearables market exploding across the region, this panel gave
some great insight into how Bluetooth technology is acting as a key driver for this market and how it’s
currently being integrated into wearable products.   Nordic Semiconductor, Huawei, Qunitic, CATR
and CSR all contributed to this fantastic session.

Nordic is working hard for the future of the IoT....nice