The last keynote at the MEMs Congress coming up soon in Nov. is on co-creation and so the next bit of work on this blog will be on that topic...
Francis Gouillart
President, The Experience Co-Creation Partnership
Francis Gouillart is President of the Experience Co-Creation Partnership, an education and consulting firm that helps clients build co-creative management and organizational capabilities. He is considered a leading authority on the topics of co-creation, strategy, innovation, transformation, and process design.
Mr. Gouillart has personally consulted with many global organizations in the last 30 years, including Microsoft, Hewlett Packard, Nokia, La Poste, Wells Fargo, Carhartt, Avery-Dennison, Brown Brothers & Harriman (BBH), DuPont, BASF, Monsanto, Mead, and ExxonMobil.
He pioneered co-creation as a model for business transformation. Francis is co-author, with Douglas Billings, of a Harvard Business Review article, published in April 2013, that illustrates in depth how one his clients was able to co-create solutions with their partners and changed the rules of the game. He is also co-author, with Venkat Ramaswamy, of the book The Power of Co-Creation (October 2010) and the Harvard Business Review article “Building the Co-Creative Enterprise” (October 2010). He is also co-author, with James Kelly, of the book Transforming the Organization, which reached the top of BusinessWeek’s bestseller list in 1995. He is also co-author, with Frederick Sturdivant, of the 1994 Harvard Business Review article “Spend a Day in the Life of Your Customers”
12. To facilitate co-creation, firms must therefore develop platforms that bear capabilities for the creation and release of heterogeneous, personalised customer experiences or distinctive, unique value. These platforms provide the foundation for deriving competitive advantage arising from enhanced service and experience quality, knowledge capability, and novel learning mechanisms for developing dynamic capabilities for ongoing innovation performance." (http://chrislawer.blogs.com/chris_lawer/2010/03/developing-a-concise-definition-of-cocreation-as-a-foundation-for-innovation-and-competitive-advanta.html)
Consider the 2 new dots we have QUIK + PEEL ( with knowledge of the 50 Million from Alibaba)..
put it with Mr. Gouillart's phrase...
co-create solutions with their partners and changed the rules of the game.
Nordic...
co-create solutions with their partners and changed the rules of the game.
Indoor location is looming LARGE
co-create solutions with their partners and changed the rules of the game.
I don't spend more than a few minutes watching the price of the stock, the understanding of
the power of the adjacent possible has freed up that activity to use the same time for more rewarding experiences.
QUIK has really good bit and pieces, these can be combined with other very good bits and pieces
of a PEEL, of a Nordic, of a good SLAM technology, that are/will be just as Mr. G calls.
co-create solutions with their partners and changed the rules of the game.
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