In the adjacent possible it pays to read on the adjacent, and NOT only anything that has QUIKs name in it.   I want these on the same page...

http://www.itproportal.com/2014/09/22/google-now-style-context-aware-apps-hit-76b-2017/

“Context awareness signals a paradigm shift in the definition of what search means on mobile”, added report author Steffen Sorrell. “Combined with deep linking, this shift will transform the manner by which we discover and access apps: the days of flicking through the app tray are numbered.”

The figure above relates to both smartphones and tablets, however, phones are set to drive the trend more than anything else with uptake far exceeding that of tablets in the same part of the app economy.

Dr. Saxe snip....

Knowing your environment will allow the phone to adapt the UI, for example, moving Google Maps onto the home screen when you are in a car, or moving the Kindle app onto the home screen when you board a train.  Similarly, your music player might reorder playlists depending on your environment.  Knowing your activity also helps to refine the user experience.  For example, if you are walking with your phone in your pocket you might prefer a higher ringer volume than if you are sitting in your home or office. 


Some contexts, like ‘in car’ are easy to say but hard to define – should the phone recognize that I’m ‘in car’ the minute I sit down on the seat, or when the engine starts, or when I actually start driving?  If history is any guide there will be a bumpy initial period when users have to deal with different interpretations of what each context means, and then a consensus will emerge and get codified into a set of measurable standards. 


So Dr. Saxe is giving some specific examples on how context will pick the apps.
Of how someone with this vision can make a differentiated device, that would be MORE intuitive than what Apple has currently.  Significantly more useful ( when done right).  

Commentary:  I spend some time reflecting on the tiered intelligence of the ARM core above the FFE
and what it might do...

context-aware apps to hit 7.6bn by 2017

+

Combined with deep linking, this shift will transform the manner by which we discover and access apps:

Read more: http://www.itproportal.com/2014/09/22/google-now-style-context-aware-apps-hit-76b-2017/#ixzz3FGujj1Xw

The ARM core will do the deep thinking?

QUIK is spot on in what it is focusing on and what the adjacent possible is for the mobile device.