A few things to put on one page- for the KISS principle.

Indoor location

Google’s Don Dodge: “I Have Invested in 5 Indoor Location Companies“

That was June 9 2014..

like maps on the web were, there are 10,000 ways to use this info.

Hybrid Indoor Location to Dominate Billion Unit Smartphone Market

 “We see a significant trend towards hybridization, with Wi-Fi, BLE and sensor fusion vital,” commented senior analyst, Patrick Connolly. “By 2014, hybrid solutions will have already surpassed standalone indoor location technologies on smartphones, with Wi-Fi and sensor fusion hybrid solutions reaching over 900 million units in 2018. Longer term, technologies around optical light, object recognition and LTE-direct are all forecast to offer differentiation.”

step counting is a building block...

QUIK just said this

 including best-in-class pedometer accuracy

added this

In elevator

A best in class pedometer gives you a try out by the few MAJOR players who can put hybrid Indoor location together.

This is subjective probability changing material here and it for the GOOD in a HUGE application.